Web Designing , Site Development & E-Commerce

How much hosting space do you need?

Several web hosts try to sell you a large amount of web hosting space then they costs you a lot each month. However, you may not require this much space. Have you ever calculated just how much disc space (MB) your web site uses? Do you really require an expensive web hosting solution for your web site?

How Do You Calculate The File Size Of Your Web Site?

• First you need to understand how file size is measured. The smallest unit on a computer is a bit. One bit is one electronic on or off pulse. 8 bits strung together make one byte. One byte of information can put a letter, such as “B” on your screen.

If you put 1024 bytes together and then you have one unit of information called a kilobyte. Put 1024 kilobytes together and you have a megabyte. (Most floppy disks hold around 1.4 megabytes of information). Most of your graphics and web pages are measured in bytes or kilobytes.

• To decide your total site file size, right click on the root folder where your web site is housed - this will not only give you the total site size but also how many files and folders are contained in your site.
• If you use an editor, such as FrontPage, go to the reports view, click on the site summary and you will get a reading of the total site file size. In Dream weaver, just use the method in No 2.

If you put 1024 bytes together and then you have one unit of information called a kilobyte. Put 1024 kilobytes together and you have a megabyte. (Most floppy disks hold around 1.4 megabytes of information). Most of your graphics and web pages are measured in bytes or kilobytes.

Prepare To Expand Your Hosting Plan

You may want to add pages, graphics, features e.g. scripts, databases etc, to your site in the future. Begin with a small hosting plan at first (even 10MB is enough to start out with), and then expand it as you add new characters.
Check with your web host, if you can easily upgrade your hosting plan as you grow your site. You don’t want to go through the hassle of changing hosts every few months.
Once you have decided your total site file size, check what hosting plan you have purchased and how much disc space has been allocated for your site. If you are only using 10MB of disc space but are paying for 100mb, then you may want to switch hosting plans and save yourself a ton of money each year.

Seo And Multiple C Class Ip Based Web Hosting Services

Link popularity building is a significant factor when it comes to SEO and search engine rankings and SEO Experts are always in a look out to find different and effective way to work around the problem in hand.

Building a network of multiple websites and pointing links to the main website to increase its link popularity is something that SEO and internet marketing experts have tried before, but strong sift used by search engines detect link spamming and possibly penalize website kept these techniques at bay.

Now SEO based hosting solution are here to rescue, Creative Web Promotion offer SEO driven multiple c class ip based hosting solution to help you build these networks and stay below the radars of the search engines.

Multiple ‘C’ class based hosting solution helps webmaster host website on same server but the ip addresses are from different C class, which permit them to build links networks and still avoid getting penalized.

You Need Them Both

We hope you’ve heard about “Paid Search” or PPC (pay per click) if your business relies on Web traffic. It’s one of the key ways to draw traffic to your site, and it works wonders when applied with SEO (search engine optimization). In other words, if you’re still using SEO as your only marketing avenue, you need to balance your marketing approach because your competitors may already have.

Not to say that SEO is not useful. The key is to not rely on it wholly, but instead to follow what several other successful Internet businesses are using—a mixed and complementary search engine marketing method. This style still makes use of the SEO way to rely on Internet spiders and carefully placed keywords. But it also accesses valuable paid search, online public relations, and other strategies.

This integrated approach—part organic, part planned—is what we’ll talk about here. Even after just this short article, you’ll be able to have a better understanding of how to send your online marketing into overdrive.

The key is that an integrated and varied approach can launch your business through the roof without a lot of wait time. On the other hand, this quick start, if managed properly, can be sustained, so that success is long-term. A careful balance of online marketing approaches can also be cost-effective, leading to a combination of high income and low costs. That’s a good combination.

The Style of SEO

Search engine optimization first came about as a response to Google, Yahoo, and other search engines, which use secret formulas and Internet “spiders” to rank sites for every search. Website designers and business owners figured out their own formulas to get their sites higher rankings in these search engines, using particular keywords in calculated frequency throughout a Website.

The end result of these higher rankings is that a site gets more hits. So our website, for instance, targets keywords like website Design Company. We use SEO so that people searching for “website Design Company” will find our Web site. Using similar keywords like web design company and keeping the theme throughout our site is one of the keys to ranking well. One of the biggest misconceptions of SEO is going after traffic only. Not targeting your keywords correctly can greatly decrease your conversion rate.

SEO works and it is still an important part of any Web marketing campaign. In fact, some experts claim that up to 60 percent of all clicks to a given Web site are attributable to SEO. More often than not, if your keywords are good, these clicks are highly valuable Web surfers, meaning buyers that are looking for exactly what you’re selling—even if that is just a matter of “selling” your brand. This success-rate is called “conversion.”

And the conversion rate can remain high because of its organic nature, meaning customers do not feel that they are being marketed to. They think the search engine just happened to send them your way.

Despite its high conversion rate, though, SEO has its downfalls. For one, this cannot be done by just anyone. It takes tons of research and must be handled by a company that can specialize in SEO It is highly specialized work to transform your Web page matter into keyword-dense SEO matter that's still readable, and this can come at a large price, especially if you have a larger site. What’s more, you’ll have to wait on the return on investment. It can take from two to six months before you see any success on your conversion rate. Also, search engines are constantly evolving and changes take place all the time. Relying on an SEO only approach means you're at the mercy of the search engines. If a change takes place and you suddenly find yourself on the 5th page your business can take a big hit. Finding a balanced approach and avoiding "putting all your eggs in one basket" can help secure your business's future.

Pay to Play

to counter these downsides of organic marketing, there’s paid placement. With paid placement, the formulas never change. Your ads always look when a Web surfer kinds in a given keyword. And you can guarantee yourself more coverage than your competitors simply by paying the search engine or other marketing vehicle more money.

You don’t have to start with a high bid, though, so the upfront costs of paid placement are far less than SEO. Plus, you can expect quick results. The problems, however, are that bidding wars between you and your competitors can get out of hand if you don’t keep an eye on the price of advertising. This means a possible high cost over the long run for paid placement. A frightening figure that drives this point home is the sheer amount of money already being paid for this form of marketing: $3 billion.

It makes sense, then, to use paid placement with SEO, not without it. Paid placement can come in handy while your SEO program is still in the works. Once your SEO is showing results you can find the right balance between paid ads and SEO to maximize quality hits on your site.

PR on Demand

A balance doesn’t mean flat, by the way. You can have a balance in your marketing campaign, while having your profits shoot straight up. One way to make sure that steady growth in your business is one of the newest kinds of Internet marketing, online PR. This can involve press releases, keyword-optimized character and how-to articles, branded blogs, and online reputation management.

Press releases in the traditional sense used to only be sent out to reporters and journalists. Now with press releases being online, anybody can read them — especially your customers. So this is just one more Web page out there that can be key worded and branded, to send your message, your goods, and your business to the offices and living rooms of your customers around the world.

Putting all of these together, of course, needs a “formula” of its own. It depends on your specific business and your specific customer, what proportions of each type of marketing must make up your overall strategy. But with the advent of paid advertising, SEO and online PR, at least your business has very good options to think about.

Ready to get started with an SEO campaign? More than just a Web Design Company, PSI is a Website Development Company because we offer complete solutions to help your online business succeed. See what Professional Solutions, Inc. can do for you! Call today at 1 (800) 211-7619 for your SEO proposal. We can even manage your PPC campaigns, write newsletters, and more.

Website Design Company Technology

If you feel like your website design company is speaking Greek, you’re not alone. We web designers use web design technologies day after day and we’ve developed our own little language that often leaves the real world completely clueless. After working with many customers that seem oblivious to what I’m talking about, I determined to write an article explaining web design technology in plain English so the general public can better understand when discussing things with a website development company.

A term you may hear your website development company use that sounds confusing is CSS. This abbreviation stands for cascading style sheets. Basically, CSS enables a designer or programmer to control the way documents are visually presented. For instance, a default font may be set using CSS, then the style sheet can be used on various pages in the website ensuring that they are all consistent in looking. Because the style sheet is used throughout the site, it only downloads once, so the site will load faster and give quicker access to its visitors. CSS can also be used to modify the look of forms, text color, and more.

Another abbreviation you may run across in communications with a website design company is HTML. HTML stands for hyper text markup language.  HTML is what makes up most of the websites you see from day to day.  Take a look at the address bar.  Notice how the website address ends with .html?  This means that it's a "static html" page or in other words; there's no programs or databases being used.  "Static" is a term that basically means unchanged.  In most cases the page was manually made.  An example of a "dynamic" page would be a results page of search engine.  Let's say you search for "Website Development Company".  The search engine then retrieves all of the matching information from a database and puts it onto the page you're viewing.  If search engines had to use "static html" pages for every single search result they simply couldn't exist.  For the millions of searches made every day and the constant updating search engines requires to do it would be impossible to create enough pages to accommodate what search engines need to keep up with.

So now you may find yourself asking, what is a dynamic page?  A dynamic page is usually made up of two things.  First you have the template, which is the part of the page that won't need to change.  This is most commonly the top menu or "header" and/or the bottom menu or "footer".  In most sites they will use the same header and footer throughout the website.  The second part is the dynamic part of the page.  Let’s say the website was designed for real estate.  If the website design company enabled it with a search character, you could search for a home with your desired specifications.  So if you searched for a 2 bedroom home in your town, the program then runs through the database pulling all the listings that match your query (search).  You are then presented with a page that shows you all the matching listings.  That is the dynamic part of the page.  As you may now see, using dynamic pages can greatly decrease the workload and increase website functionality.

Keep an eye on our site for the next version of this article with more website development terms and technologies explained.