10 Tips for Empowering a Technical Mind to Creative Keyword Research
Creativity can bolster results in keyword research as well as with search engine optimization and help with blogging too. But the first thing to realize is that whether you are more analytical or more creative, that both thinking styles are important. However, the best results will never be achieved only by coming up with brand new innovations, unless there are the analytical logical thinkers who can take the ideas and find ways to make them a reality. In other words, you want to test all of your original SEO ideas.
Historically, that’s the way Walt Disney viewed it back in the early days. His creative right brained thinkers were all brought together in a room and encourage to just going wild with their ideas. Eventually, he called them “Imaginers” and rightly so.
Disney believed that there was a valid place for both creative and the analytical thinkers and the only difference was that the Imaginers were in one room being creative, coming up with cartoon movie plots, ideas for adventure stories, or adapting established stories over for the screen for maximum entertainment value while the more left brained, analytical, logical types were also engineers but of a different type.
They were the builders whose job it was to make the Imaginer’s visions into a reality by creating and building a production and bringing it to reality. The same is true today at companies that try to get a mix of creative help along with a mix of balanced, logical thinkers. But for the sake of this article, I want to focus on the area of creativity and offer you a few tips that can help you become more creative.
10 Creativity Tips:
1. Stop stressing or stop putting yourself under pressure
Most experts agree that it is far easier to be creative when you are doing something that is fun to do. Some of our best ideas for Search Engine Workshops were stimulated for example by going for a walk in one of the parks at Disney world. Even though you are having fun, you can still think about new ideas and the ideas will come easier to you while you are relaxed. Children often come up with new ideas when they are playing a game. Adults are no different. If you are stressing to come up with some new creative idea, stop stressing or stop putting yourself under pressure. Instead, go out and do something you enjoy.
2. Take a Break from the Regular Routine
Some of the most creative business minds understand the importance of playing and some companies will equip their employee’s work place with things like a gym, a pool table or perhaps a ping pong table, so employees can take a break and relax once in a while.
3. Flesh out new creative ideas as drawings
You may not feel like you are much of an artist, but try giving yourself the opportunity to sketch your ideas on paper or even just doodling can bring about some creative aspects to life sometimes.
4. Is there Opportunity to Do Things Differently?
I know of one company that has employees feel free to bring their pet to work maybe one day a week. As strange as it sounds, this also can put people in a more relaxed state.
5. Remember that Google’s first server was built out of Lego toys.
It’s hard for some people to realize why the shell of the first computer server ever made at Google by founders, Larry Page and Sergey Brin was actually built from toy Lego blocks.
6. Study Other Examples from Creative Masters
The original legendary animators at Disney, were encouraged to create whatever characters they were bringing to life, by studying the actual animal’s behavior. For example for Bambi, the artists had the opportunity to study a real dear’s movements. For some characters they used their creativity to soften certain features to make them look Disney cute. The first drawings of Jiminy Cricket were a little too realistic and creepy; animator in Ward Kimball worked on Jiminy until he was the character we all recognize today.
7. Try starting with the vision as you see it finished – and the work backwards.
Sometimes, you want to be the originator of something new, but it can seem so hard to know where to get started. If you have an image of what the finished creation might be, sometimes it’s possible to start by visualizing the finished result and then work backwards in incremental steps. This works for story writing and can help with formulating interesting plot twists.
8. Creativity is extremely helpful in various aspects of content creation and SEO research.
Creativity is extremely helpful when mixed with other types of technical skills such as programming or even doing effective keyword research for search engine optimization.
9. Coming up with original ideas is great – but don’t forget to test them too.
When you do have new ideas or come up with something that no one else is doing, be sure to take the all important step of testing your ideas. There are some people that continually come up with innovative ideas, but that’s where they stop. Test all your ideas to see how they work out.
10. Stop obsessing over the competition and instead, focus on building something new
Try not to fall into the trap of continually trying to examine and copy the competition. So many times you will experience much greater benefit, by developing something new. You become the trail blazer and establish new foothold through your own creativity and innovations. The obvious benefit here is that it puts you ahead of the competition because you created it first.