Web Designing , Site Development & E-Commerce

Search Engine Optimization

Search engine optimization is the foundation stone of search marketing. It works for our consumers because, when done correctly, it delivers much targeted traffic, and targeted traffic delivers good business. Statistics show that SEO represents about 70% of all search traffic and so can create a big difference to the success of your online marketing campaigns.

Search engines choose how high to rank your site based on how related your site is to each and every keyword in your SEO strategy. The higher up on the rankings your site can be shown on each of the selected keywords, the more of this targeted traffic your site will get. So, for example, if your site talks about holidays in Marmaris, Turkey, then your site will be related for the keyword phrase "Marmaris holidays". If it also talks about "special offers in Antalya", then your site will also be related for the phrase "offers in Antalya".
Being relevant (being in the results pages) is significant but the million dollar question is how to rise from position 357,491 to the first or second page for each keyword.
There are several factors to take into consideration for a well balanced SEO program (we call it the SEO puzzle) but, unfortunately, no quick fixes or short cuts.
Whichever strategy you adopt for your SEO program, the essence of achieving good rankings is based on giving both your readers and the search engines with a good spread of informative, useful and keyword enhanced matter throughout your site. There is a reason why good optimizers say that matter is king.

But is being at the top good for business?

Not always. Some keyword deliver just traffic and waste your call centre time without changing into sales, while other keywords tend to deliver much better conversions with less input from your staff. We believe that a good SEO program does not aim on winning every keyword battle but that budgets must be used only to fight for and win good places for keywords that deliver business.

We confess that it is a different approach but that is why our campaigns make more business sense and how we can boast such desirable results for our customers.

Email Marketing

Of the other advantages of marketing one's goods/service online, reaching out to your targeted audiences or vice versa is by far the most suitable and effective method. This is called niche marketing!

While online marketing campaigns were already accepted and well thought of, email marketing has added a new dimension to the already dynamic world of web marketing, which reaches out to its niche audiences tactfully. Through personalized marketing or targeted marketing tactics today, the cost-per- lead in email marketing averages £0.27, compared with £5.37 using direct offline marketing.

However, this activity is not as simple as it sounds. It's not merely about dispersing many emails to the inboxes of your future consumers. There is an entire variety of activities that go behind the scenes to help launch a successful email marketing campaign!

Why select ePurple Media?

ePurple Media houses an entire support system of professionals and sound infrastructure, which blend together to give email marketing answers like:

Email Templates: You can find scores of professional designs and ready to use templates from our databank and help us, help you use them as per your business needs to deliver eye-catching emails that create a mark.

Email Creative: functional designs, which are visually likable and match the flavor of your business, are a challenging set of needs. With the latest tool-set, technologies and resources, along with a dedicated team of designers, we deliver you emails rich in design and matter; both in plain text and HTML.

Customized Software for Bulk Mailing: We have customized software that smoothly carries out the delivery of emails across many destinations at one go. It is especially designed to handle bulk mailing.

Complete Delivery & CTR Reports: We make sure complete delivery of the planned emails, while a detailed CTR report gives out the statistics to show how effective or ineffective a campaign has been.

Email Spam Guidelines: Having invested in a fully able software "iron Port", which is a powerful tool to make sure that our emails do not reach the Spam folders of our customers, we make sure that our emails reach the right place without having to breach any email Spam guidelines.

Email marketing campaigns at ePurple Media have shown to be hugely successful with consumers across the world. This is primarily due to the infrastructure backup we deploy to carry out email marketing, and also our creative liking to design campaigns that are particular to the requirements of every individual project. After all, one size doesn't fit all!

Marketing on search engines includes scores of techniques that help in optimization of web pages through paid and unpaid means. These activities can be broadly categorized into Organic (SEO) and Inorganic (PPC) marketing.

In such a situation, services like Search Engine Marketing are not mere hype that maintain an industry that big, but the real-time results that lay the foundation of a highly-competitive arcade of the World Wide Web.

Search Engine Optimization (SEO)

Known as Organic SEO, the course of optimization helps in diverting traffic to online sites by strengthening their presence on search engines. Higher rankings on search engine result pages (SERPs) automatically mean more visitors and in turn, more revenues. Having mastered this complex and time-consuming technique, we mix various practices, analysis and trends into a complex matrix to offer both on page & off page services for your web business.

Pay per Click (PPC)

Pay per Click marketing practices move the Search Engine Optimization practices and leap into a paid or inorganic form of marketing. If you are willing to spend money to get immediate and effective results, ePurple Media's services will take you through scores of competitors and help you get top ranks in the 'sponsored links' section of SERPs.

E-Business Solutions

Growing demand on quality and comprehensive software solutions for Web-based business plan has changed the needs that service providers and goods suppliers make to E-Business applications. Pure technology is no longer important for creating an E-Business solution right for a business. That is why our custom E-Business solutions development services are not mere technological works assembling but thorough stage-by-stage course that comprises our customers’ business analysis, determining the points that requires technological impact, identifying the right programming means, development of the application, and systems integration.

Customer Relationship Management (CRM)

Understanding that effective customers’ relationships management is the primary benefit of any business, Iflexion is aimed on development of CRM applications that tailor all aspects of interactions a company can have with its customers into a suitable and efficient framework that has the following characters:

Streamlined lead management, leads qualification, sorting and scoring
Multiple users kinds and configurable security roles
Advanced facilities of customers behavior tracking and analysis
Comprehensive events scheduling, data mining, analytics and reporting tools
Integrated telephony, IVR, Web and wireless communication channels
Web-enabled contact to the system

Knowledge Management

Creating timely and informed results is one of the most significant business success factors. Knowledge management systems are intended to help businesses collect, store, process, and disseminate information faster and more efficiently, improving the quality of inner business communications and levels of apprising. We use the following technological advances to develop a comprehensive suit for an enterprise data gathering, organizing, sharing and workflow streamlining:

Data entry templates, OCR and scanning automation, support for voice, graphic and video data entry formats
Data organizing facilities comprising cataloging, filtering, linking and robust data search tools
Data collaboration algorithms for diverse databases integration, data compacting and mining
Multiple levels of information contact and user roles
Web-based contact to document libraries and data management tools

Workflow Management

Resultant management and on going control over business processes is the way that leads to increased business efficiency, improved customers’ satisfaction, and reduced costs. Iflexion gives thorough workflow management solutions for business processes specification, execution and control that involve the following options:

Coordination of all business processes into the single border
Tailoring diverged data into corporate-established formats
Unification of communication processes
Robust data structuring, archiving, retrieval, routing, sharing and searching facilities
Event-driven, proactive scheduling and alerting tools