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related News & Events |
| Here is the list of News for the month
17th May 2008. |
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How Speedy is Your Web Site?
1) Reduce graphics, Flash and scripts. All of these significantly
increase file size and slow your download time down. If you
are working with a web design firm – and if you want professional
results, you must be – make sure that your design team understands
that you want simpler design and fast download speeds. If
you are having trouble scaling down, go back over every graphic,
Flash, and script and ask yourself whether it contributes
to your business goals. If the answer is no, be ruthless in
removing the offending item from your website.
2) Optimize your HTML and script code. Unwanted tags and unused
scripts add nothing to your site and slow down the speed at
which your page downloads. Ask your website design professionals
to remove unused scripts and unwanted tags and you must notice
a speed difference right away.
3) Consider different computers. Sure, your website downloads
fast on your state-of-the-art company computers, but check
out your site at the local Internet café or library, where
older computers are the name of the game. Can someone with
an older computer and slower Internet connection access your
site easily?
4) Use Server Side Include (SSI) files where you can. SSI
files reside in the web server cache after they are accessed
the first time. This means that your website downloads faster
for repeat visitors.
5) Don’t overlook organization. Your website may download
quickly, but if website users cannot find the information
they want quickly, you will still be trying their patience.
Organize your navigation system so that it is easy for viewers
to find the information they want, and include a site map
for easy navigation as well. Divide your matter into manageable
chunks and use headlines and sub-heads with keywords to permits
viewers to quickly scan pages to find the information they
want. If your site is matter-heavy, work on your matter so
that it is split up into manageable pieces that are not too
large – and not too small. No one wants to wade through hundreds
of pages to find information, but having to go to a new page
every paragraph is annoying, too.
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The Hybrid Personal-Professional Website
In the past, it was easy to tell which websites were professional
and which ones were personal. Today, though, many companies
are learning that adds in some of the best elements of personal
websites into company websites helps boost the bottom line.
Plus, some small companies are finding that blurring the
line between professional and personal websites gives them
an edge over larger competitors. The result is a hybrid
personal-professional website style that incorporates personal
information and a personality with a business aim.
If you haven’t seen this sort of website, you likely will
very soon. It can easily be seen by its business aim (it’s
generally trying to sell something or is promoting a company)
but also by its personal tags (such as extended bios, lots
of pictures of company team members, and even a casual,
“homey” design). There are lots of reasons why this type
of hybrid site might work for your business:
1) it permits you to put a real face, personality, and voice
on your online image. Several websites are rather cold and
impersonal. Often, this works with a business image and
with a specific business. However, if you are selling something
that has huge emotional resonance – a babysitting service,
for example, or baby clothes – a human face permits clients
to trust you and feel good about doing business with you.
Similarly, if your business involves close relationships
between your team members and clients – you offer a wedding
planning service, for example – then adding lots of information
about the personality of your team permits your clients
to decide whether you are the right business for them.
2) It permits you to seem like a perfect place business
rather than a conglomerate. Even if you are a huge business,
a hybrid site makes you company seem very approachable and
specialized, which can make clients more willing to work
with you.
3) It creates your business seem non-threatening, even to
those not used to doing business online.
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Web
Design Articles
Search Engine Friendly Web Design
Online to please your visitors and convert them into customers, you can neither possibly overlook the extraordinary significance of search engines (like Google, Yahoo, MSN), nor forget the natural emphasis of your end users for good looks and informative feel! You target optimum conversion rate for maximum web traffic, translating into two imperatives as regards your website design - it must be user-friendly and search engine friendly! Your window to sure success, the tips to a search engine friendly are quite logical and easy to grasp. To begin with, let us explore vital areas of mutual significance for search engines and users, and build our strategies upon them.
Keywords Next! Before you design your website, research some 100 highly targeted keywords relevant to your website business and zero down to keywords that are often-used but produce lesser number of competing websites. While too many keywords may squeeze away the meaningfulness and finesse of the information from a user's point of view, it may well declare the web page(s) as 'doorway pages' to the search engines due to excessive optimization for higher ranking.
Design Third! Look and organization of your website invariably influence the interest and impression of your end users, as well as, help search engine spider's rank your website. While images enhance user experience, they may also slow website's download time. You must make sure that images are used only when meaningful. Keeping the graphics/images less and light, with due use of alt tag including short descriptions, is advisable. Cascading Style Sheets (CSS) aid consistent layout, as well as, overall updating later. Keyword optimized Meta and heading tags, with crisp titles and descriptions, also help attract consequential search-engine attention.
Navigation Fluent and intuitive navigation is vital to satisfactory user browsing experience and fruitful search engine optimization for obvious reasons. It is indispensable to make sure that the organization of your site is hierarchically logical and consistent. It is advisable to include a site map if your site has more than 10 pages. It is also wise to stick to obvious descriptions/titles for navigation buttons/tools. It is an absolute must that all internal web pages sport a link to the homepage. This also increases the number of links pointing to your home page.
Besides, it is a good idea to write concise HTML code and keep the lengthy JavaScript codes in external files, to enable search engine spiders scan matter rather than code. It is also sensible to insert the DOC TYPE tag at the top of each web page to keep them compliant with browsers like Mozilla, IE5/Mac and IE6/Win. Healthy user experience and higher ranking among SERPs are highly interrelated. Search engine algorithms place natural importance to popularity for ranking. In short, easy to navigate and easy to use web design is a search-engine friendly web design!
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