3 Easy Ways to Compel Your Web Visitors to Take Action plus a free Webinar

3 Easy Ways to Compel Your Web Visitors to Take Action plus a free Webinar

16:52 07 March in Uncategorized
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3 Easy Ways to Compel Your Web Visitors to Take Action plus a free Webinar

One of the most common questions we get is when students of SEO begin to make progress with top organic search rankings but begin to realize there is another important part of the success equation.

Having hundreds or even thousands of visitors come to your high performance page each day, has no value unless the content is written in a way to compel the visitors to take action. They may not always be buying something, but it really depends on the purpose of content and being aimed at meeting the pages objective.

• It could be to sell a product.
• It could be that the objective of the page is to capture leads.
• It could be that the purpose of the content is to engage readers to interact socially.
• It could be a page that has an objective of giving people new insights.
• It could be that a Web site contains pages with all of these objectives.

Ultimately, the most powerful thing a Web site can do is foster new relationships with your ideal audience.

All of these are beyond SEO in itself, but are equally important if you want your Web site to be productive and earn some income. The first thing we need to remember, is that in school we were taught all the basics of writing good content with respect to sentence structure, spelling or grammar. But what was never really taught to anyone in the public school system, is how to write to communicate your message effectively.

Here are 3 basic tips to consider when writing content.

1. Learn how to write your content for voice (like the broadcasters do)
2. Make sure your opening line is a strong, customer focused opening.
3. Be sure that in your copy you are using very compelling words.

Creative

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