Google’s has expanded its search result for question and answer pages for all websites, which previously was limited to a select number of websites only. Tip No 1: Increase your website traffic by marking up Q&A content with the appropriate structured data on your website. Just don’t get discouraged if you use the markup and rich results are not always shown. Keep on checking if the structured data is implemented correctly by using Google’s structured data testing tool in Google search console. Google Search Console’s ‘performance’ report can also be associated with Google analytics account … Google Expands Rich Results for Q&A Pages in Search

Social media platforms have been a blessing to marketers and sales teams who use content to promote or engage prospects. Gaining significant traction on social can drastically increase your company’s web traffic, and expose you to readers who would otherwise have never found your company. And yet, with thousands of articles and various forms of content shared to social media platforms every minute, it’s also very easy to get buried in the noise if the content you share doesn’t hit the right audience. The key to being noticed on social platforms, and gaining the attention of your target audience, is … Tips for Developing Super-Shareable Blog Content for Social Media

Top Tips to Help the Design of a Website Stand Out A website is the storefront of your business. In short, it is the first thing your customers will see when they search for your online presence on the leading search engines. Therefore, it becomes extremely important to create a good, first impression. While your team of web designers is already an expert when it comes to creating highly engaging websites, it won’t really hurt if you remind them of some amazing tweaks that can make all the difference between beautiful and bland. Let us look at some wonderfully effective … Top Tips to Help the Design of a Website Stand Out

Impact of social media to small businesses in India today Small business owners in India think that using social media is only for big brands. This is not the case because a small business benefits more if they use these tools. For any small business in Indian market, owning a Facebook page, a twitter account or a LinkedIn social platform give more benefits because from this, they reach hundreds of clients within a short time. Besides, the small business does not have to spend money to advertise their services on television. Let’s look at the impact the social media has. … Impact of social media to small businesses in India today

Statistics: It is very important to pay keen attention to the statistics of your website, as you can analyze useful information such as number of visitors on website, navigation patterns and entry/exit rates. Google analytics, rank checker and index tool are some of the useful software tools for viewing statistics of the websites. • Useful Comments: It is always better to make your comments on a blog or website in a descriptive manner. In other words, you can write the reason of liking any particular site or product, which attracts the interest of other users too. According to a recent … Tips for Search Engine Optimization and Marketing

Search engine marketing vs. traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn’t produce effective targeting at all! It all comes down to ROI and target marketing. Search engine marketing produces high conversion rates. Research has also shown that search engine campaigns produce more purchases, catalog requests, newsletter subscriptions, and software downloads … The Value of SEO and Search Engine Marketing

  Professional web design companies seem approximately out numbered these days. The market is flooded by freelancers, ‘garage’ companies and Johnny next door, all offering a resolution to your web design problems. Several of these smaller companies, on the face of it, offer very competitive rates and may even sound very professional, using the right web linked jargon like ‘search engine optimization’, ‘e-commerce’ and ‘meta tags’! They do seem to have all the answers, don’t they? You may be involved to the low rates these individuals charge for their web design skills but do you really know what you are … Professional Web Designer

Online Video Ads to grow and make up to 25% of U.S. digital advertising for 2018. Including Instagram – Facebook will be the top social media platform with an 87% share of social media video ad spending in the U.S., On the other hand, Snapchat U.S. video revenues will grow by 19%, YouTube by 17% and Twitter by 12% Facebook dominates online video advertising, much in the same way as it does for an overall digital ad spending. With so much money at stake in video ads, competition among video platforms is likely to be fierce over the next few … Facebook Dominates Video Ad Spend with 25% Share