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Ecommerce
Articles >> How To Define Your Brand
How To’s from your Guide to Marketing?
How to Define Your Brand :
 A powerful branding program will create a concept that will stay in the minds of your prospects. You must be memorable and stay in people’s minds, but first you have to get inside. This requires focused, sharp, to-the-point branding. You do this by defining your brand.
How to Write Your Positioning Statement
a positioning statement provides direction or focus to a business or organization. Find out how to write yours using these seven essential questions.
How to Develop a Marketing Strategy in 5 Easy Steps
the benefits of a carefully planned marketing strategy are numerous. Find out how you can develop your marketing strategy in 5 easy steps.
Bridge the Sales & Marketing Gap With a Clear Lead Definition
Teamwork between sales and marketing is essential to get the maximum ROI from marketing and lead generation programs. I’ve spoken with over 200 companies in the last 12-months, and less than 10% clearly define (between sales and marketing) what a sales lead really means.
Ask most executives and marketers what sales people need and they will say, “we need to get more leads to the sales team.” If you ask sales people their top issue is getting more SELLING TIME!
Teamwork is essential in order to maximize ROI from your lead generation programs. Are you sending inquiries or qualified leads over to your sales team? 90% of the companies that I work with (I talk with hundreds each year) lack a clear definition (especially between marketing and sales) of what a sales lead is.
Successful lead generation must go beyond the marketing department. It requires a shared vision that involves all players. It begins with the holistic premise that everyone has something to gain or lose by your lead generation program’s success or failure.
I spoke to a sales manager (now VP Marketing) at the DC B2B Lead Generation Summit about lead generation. He chuckled as he said, “there are 2 types of leads we (sales people) get from marketing... first there’s the junk and then there’s the ones we already knew about.”
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Information last updated: 8th May 2006.
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