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E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Click-through – the process of clicking through an online advertisement to the advertiser’s destination.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe click-through rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe conversion rate – the percentage of visitors who take a desired action.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe cost-per-action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe cost-per-click (CPC) – the cost or cost-equivalent paid per click-through.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe CPM – cost per thousand impressions.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe customer acquisition cost – the cost associated with acquiring a new customer.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe hit – request of a file from a Web server.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe hybrid model – a combination of two or more online marketing payment models.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe impression – a single instance of an online advertisement being displayed.*
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe page view – request to load a single HTML page.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe pay per click (PPC) – online advertising payment model in which payment is based solely on qualifying click-throughs.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe pay per lead (PPL) – online advertising payment model in which payment is based solely based on qualifying leads.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe pay per sale (PPS) – online advertising payment model in which payment is based solely based on qualifying sales.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe site stickiness – the amount of time spent at a site over a given time period.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe unique visitors – individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Web site traffic – the amount of visitors and visits a Web site receives.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Advertising Specifications
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe banner ad – a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe beyond the banner – online advertising not involving standard GIF and JPEG banner ads.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe button ad – a graphical advertising unit, smaller than a banner ad.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe HTML banner – a banner ad using HTML elements, often including interactive forms, instead of (or in addition to) standard graphical elements.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe interstitial – an advertisement that loads between two content pages.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe pop-up ad – an ad that displays in a new browser window.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe pop-under ad – an ad that displays in a new browser window behind the current browser window.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe rectangle ad – any one of the large, rectangular banner sizes suggested by the IAB.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe rich media – new media that offers an enhanced experience relative to older, mainstream formats.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe skyscraper ad – an online ad significantly taller than the 120×240 vertical banner.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe text ad – advertisement using text-based hyperlinks.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe surround session – advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.
E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe vertical banner – a banner ad measuring 120 pixels wide and 240 pixels tall.