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| Here is the list of News for the month
24th May 2008. |
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Choosing Domain Names
Once upon a time, domain names were thought to be the equivalent
of coastal real estate. If you got out there and made a claim,
sooner or later it would become valuable. Businesses would
have to purchase you out. By the beginning of this century,
every natural word in the English language had been bought.
People bought up names of businesses, as well as general words.
Entrepreneurs tried to popularize alternate versions to bring
value to their storehouses of odd domain names. This included
the awkward a-[word] as well as the somewhat infamous .tv
extension.
Those who bought the right words and sold them at the right
time did create a small pile of cash. Several were stuck when
courts ruled they couldn’t claim trademarked names solely
to sell these back to the businesses that owned them.
More importantly, many factors have lessened the value of
the domain name. First, the addition of a variety of top-level
extensions lessened the rare value of a domain. Can’t
find yourname.com? True yourname.us instead. Also, the length
of domain names continued to grow. If someone sees your store,
runs out and buys up yourname.com, .us. .net, and whatever
else, you can still add a word to the end. Try yourname-fitness.com.
Or yourname-best-design.com. There is almost always something
available.
Finally, search engines have become the starting point for
most internet surfing. If someone kinds in Yourname into Google,
the domain name is only a small part of getting your site
onto the results page. If Yourname is well known, and your
website has matter, page titles, and header tags that reflect
that, people must be able to find you. If your site is not
optimized, having Yourname as the domain won’t help
very much.
So domain names are not as important as we once thought. However,
selecting one must still be done thoughtfully. Your domain
name probably will be read by searchers, and search engines
do look at the words when deciding how to rank your page for
relevant search phrases.
There has been a lot of debate about whether you must stuff
a domain name with keywords. There is some search engine advantages
for adding keywords to a domain name, but not a lot. Always
remember the domain name is also part of your branding. If
it’s natural to add a word, say health or fitness to
the end of your company name, then do so. If it comes out
awkward, then you may look cheap and desperate. The same also
applies to adding numbers or A to the beginning of the name,
in a bid to be listed first on alphabetic lists. It’s
an obvious ploy, and only helps your visibility in a small
subset of the search world. Still, if your business isn’t
concerned with appearances, by all means add some ones to
the front.
The place to start is generally the name of your business.
You probably spent a lot of time thinking that out. It conveys
the impression you want it to. Normally it fits into your
field, while setting you just a little apart. Using the business
name as your domain name reinforces branding right away. It
also gives the same advantages online that your business name
gives you in the real world.
Another option is to use the name of the major service you
offer. Either alone, or with your business name. For instance:
widgets-yourname.com or yourname-widgets.com. If you find
that widgets.com, by itself, is available, take it. However,
if the service is just part of your offering, using it in
your domain name may eliminate you in the minds of many web
surfers. If they are looking for commercial printing, and
see yourname-businesscards.com, they will probably move on
to the next listing without even clicking on your entry.
In this day of longer names, you could also use a tagline,
or even Your Unique Service Proposition. Yourname-for-good-service.com
might work well, and it covers all the bases. Once again,
though, you must look to the standards of professionalism
in your industry. Yourname-we-get-you-off.com might not give
a professional atmosphere for a law firm.
Finally, you must not let this stall out your project. A good
website is as key as a having a brick and mortar location.
Possibly moreso. If you have a business name, use it. Don’t
form committees and hire consultants and do a lot of extra
research just to find the perfect domain name. You can use
all those resources making a better website and marketing
it to people.
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Creative Web Solutions (CWS)
Creative Web Solutions (CWS) is an ISO 9001 certified Professional
Web Design, Web Development, Software Development Company
based at London, UK having branch offices in India - Delhi
and Mumbai, that gives quality and reasonable services of
Web Design, Web Development, Software development, Share
Point Portal Solutions, E-Commerce Solutions, Flash Based
Website, Logo design, Banner design, Content Management
System, SEO and Custom Web Applications Development to various
customers across the world.
CWS is giving reasonable, custom and quality web design,
Outsourced Web Development and Software Development services
across the world with latest and emerging Web Technologies.
WES invites to its website visitors to outsource their Web
Design, Web Development, Software Development and SEO projects
with us and save their money because we are giving reasonable
and quality Web applications and Software development services
for our customers since September 1999.
CWS - Web Design Company, UK is a service provider for outsourcing
Web Design, Custom Web Development, Software development
and Web promotion services. We have gained a lot of experience
and reviews in the fields of Professional Web Design, Custom
Web Application Development and Software development services.
Businesses today need to rethink everyday: the business,
the partnerships, and what the customers want. Technology
has brought collaboration to whole new levels. CWS - Software
Development Company is a catalyst that helps embrace collaboration
and deliver Professional Web Design, Web Development, Web
Promotion, outsourcing SEO and Software Development solutions
that helps companies stay vibrant.
CWS has a result-oriented team under one roof that comprises
of Software / Web / Share Point Consultants, Creative Designers,
Developers, SEO Experts, Content Writers, Programmers, Software
Developers and Marketing professionals. Our team has flexibility
to work with the customers in a way that meets customer’s
objectives. We give extensive customer support to make sure
customer satisfaction with the design, functionality and
results expected from the site.
With our strategically located web development / web design
/ software development / web marketing centers in UK and
India, we can give high quality, mission critical, rapid
time-to-market Web Design, Web Development, Software Development
and SEO solutions on time and within budget.
CWS Professionals are specialized in domains like Web Application
Development, Embedded Software Development, Database Development,
Multimedia Presentation Solutions, Banner Design, Logo Design,
Software Security & Software Product development outsourcing.
If you are looking for Custom web development company in
India, UK, USA, Canada, UAE, Australia, Delhi, Mumbai, London
or from any where in the world get free quote today for
quality and reasonable development services from us.
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E-COMMERCE SOLUTIONS
E-commerce is still a way several business are increasing
their sales. We can help you put your business on the Internet
to sell your goods and services. The Internet has changed
the way we do business, but business hasn't fundamentally
changed. Our tools integrate traditional business management
practices with the ability to keep a finger (even remotely!)
on the pulse of your business, through the Internet. Our
tools give browser-based windows into the soul of your enterprise.
Electronic Commerce (E-Commerce) has expanded rapidly over
the past five years and this growth is forecast to continue
or even accelerate. It is likely that in the future the
boundaries between "conventional" and "electronic"
commerce will become increasingly blurred as more and more
businesses move parts of their operation and sales onto
the Internet.
We see a business as a triangle. Whether you're an "old-school"
brick-and-mortar business, or a "new-economy"
e-business, you have relationships with the three corners
of this triangle: your staff, your customers, and your suppliers.
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Ecommerce Solutions
If you offer rare goods and services but don’t have
a medium to showcase them, simply go for Ecommerce website.
We all live in a hi-tech world, where we prefer to shop
online for our products and basic necessities. This not
just saves time but also money and moreover mental peace.
This is the reason why, several companies nowadays, offer
established tools that help online businesses seek cost-effective
means to make a profit. By using novel and effective software,
integrated applications, and tools, anyone, nearly anyone
can launch an attractive Ecommerce website and grow a successful
business. The biggest benefit of Ecommerce website is that,
it functions 24 hours a day, 7 days a week, and 12 months
a year.
Shopping cart builder through ecommerce web applications
will certainly change your business into a virtual store
offering a wide variety of goods and services. Your website
will offer user-friendly browsing and secured shopping capabilities.
Applications included in such format are inventory tracking,
shipping calculations, multiple payment choices, and sales
reports. Since the advent of the Internet, many possibilities
for the business owner came up, irrespective of what goods
or service is being offered. In no time, shopping carts
can be developed with plug-ins or special programming. Ecommerce
website design work is being outsourced to India, you have
to ensure you select the right company with requisite skills
and knowledge as there are several who wouldn’t be
able to gives you your money’s worth.
Creative Web Solutions is one such Indian company who offers
expert Ecommerce website development solutions. We at Creative
Web Solutions know that the World Wide Web is a dynamic
field which is constantly growing, with each passing day
it is growing and this is a good time to develop an online
presence. Cashing on this boom, if you wish to seek the
same opportunity but don’t know which company to depend
upon, Our Web Design Company is the best and most reasonable
option. Offering excellent services, we ensure that you
are able to take full benefit of present and future technological
opportunities coming up in Ecommerce Development and Services
Industry.
Build your own secure Ecommerce website and start taking
the full benefits of marketing techniques bringing maximum
viewers to your website. Established Ecommerce website solutions
on the Internet generally include varied components and
offer assistance with web development. Creative Web Solutions
even give an in-depth examine of your website and particular
business needs and after understanding your business needs
permits us to offer the best advice toward meeting your
goals and your business on the Internet to grow.
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E-Commerce
Solutions: Create an Online Store
Whether you are selling services or goods, raising funds,
accepting donations, or taking tips, e-commerce is
the quickest way to benefit from your website.
Several things have to happen before a transaction can occur
between you and your visitor. He or she should be able to
send you credit card information securely, after which you
should confirm the funds, fulfill the order, and process the
payment. Part or all of this process can be performed online.
Creative Web Solutions can give solutions at any level,
from secure transmission of credit card information via fax
or Paypal, to online processing using your merchant account,
to finding you a merchant account. We can make the shopping
cart if you need it, for a small number of goods or for a
very large catalog. |
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E-commerce
Website Development
Services we offer
Creative Web Solutions knows how to make a business successful
on the internet and will help your business to be successful
on the Web as well. The E-commerce solutions we can develop
for you will have the following benefits:
Security - credit cards are the most famous means of making
payments on the internet. Card numbers and owner information
are transferred and stored securely using encryption algorithms.
Manageability - functional management module will give you
the opportunity to keep an eye on your website.
Usability - simple and intuitive navigation will help customers
do their job of consuming.
Elegance - an attractive website design with tasteful use
of colour, graphics, animation, photographs and fonts will
make using your website a pleasant experience for users.
How it works?
Step 1: Call us at 91-22-2518 5733.
Step 2: Pick a design.
Step 3: Get your text and pictures ready
(we can suggested a copywriter and a photographer if you require
them) and send them to us.
Step 4: Select a hosting company (we can
suggested a hosting company if you don't have one).
Step 5: Select a merchant account provider
to accept payments from your customers over the internet (we
can suggested a merchant account provider if you don't have
one).
Step 6: We start designing your web site.
Step 7: We add another happy customer to
our portfolio.
What's included?
Administration / backend functionality
• Supports unlimited goods and categories.
• Add/edit/remove categories, goods, manufacturers,
customers, and reviews.
• Support for physical (shippable) and virtual (downloadable)
goods.
• Administration area secured with one username and
password.
• Contact customers directly via email or newsletters.
• Easily backup and restore the database.
• Print invoices and packaging lists from the order
screen.
• Statistics for goods and customers.
• Choose what to display, and in what order, in the
goods listing page
Customer / Fronted functionality
• All orders stored in the database for fast and efficient
retrieval.
• Customers can view their order history and order statuses.
• Customers can maintain their accounts.
• Address book for multiple shipping and billing addresses.
• Temporary shopping cart for guests and permanent shopping
cart for customers.
• Fast and friendly quick search and advanced search
characteristics.
• Goods reviews for an interactive shopping experience.
• For seen checkout procedure.
• Secure transactions with SSL (SSL certificate to be
purchased by customers).
• Number of goods in each category can be shown or hidden.
• Global and per-category bestseller lists.
• Display what other customers have ordered with the
present goods shown.
• Breadcrumb trail for easy site navigation
Goods functionality
• Dynamic goods attribute relationship.
• HTML based goods descriptions.
• Automated display of specials.
• Control if out of stock goods can still be shown and
are available for purchase.
• Customers can subscribe to goods to receive related
emails/newsletters.
Payment functionality
• Integration with one merchant account of choice to
accept payments online (PayPal or credit cards).
Shipping functionality
• Flat rate shipping.
• Disable certain shipping services based on a zone
basis.
Tax functionality
• Flexible tax implementation on a state and country
basis.
• Set different tax rates for different goods.
• Charge tax on shipping on a per shipping service basis.
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How to Write for the Web
"Different strokes for different folks." This saying
is no less true for how your site visitors will read your
matter. In fact, different media is typically formatted based
on how the reader reads. When examining reader behavior, it
might look something like this:
• Books. While you may plow sequentially
through your latest novel, over many hundred pages, coming
back to it over time until it’s finished.
• Newspapers. Newspaper readers scan
headlines, reading first paragraphs and highlighted text.
• Magazines. Readers skim for interesting
pictures, captions, and blurbs, often before they go into
the articles.
The Web experience is quite different. A
web page visitor may have many browser windows open at the
same time. Generally, they scan through text for important
points, and may skip around headings and links to answer a
specific question.
But that only looks at a narrow piece of both online and offline
activity. Some web users look for long documents, which they
then download and print out.
There are a certain number of well-accepted principles for
web writing. However, even these have to be changed with an
understanding of your user-base as well as a little common
sense.
Usually accepted guidelines/principles for producing
great Web matter for your Web visitors:
• Web users scan more than they read.
• The preferred method of presenting information is
in chunks.
• Users are more likely to follow multiple paths to
what they seek.
• Users who don’t find what they want quickly,
within three clicks of entering the site, will leave.
• Keep language tight and succinct, since users read
25% slower online.
• Web users are warier of sales hype and any attempt
to pitch a service. They have actively come for information
and will leave if they think they are being sold to.
• Web users prefer an informal tone; it is expected
as part of the internet experience.
All of these things are true, in the way generalities are
often true. Use them as guidelines, and you’ll make
better your web matter. Use them as rules and you may find
yourself not reaching your specific audience.
The first key to writing for the Web is to understand your
audience. Why did they come to your web site? How much commitment
do they have to finding the information? If your visitor
is a member of your trade organization, and they are using
your site as a research place, they won’t mind looking
at long documents. They would rather have completeness then
quick hits. On the other hand, if your visitor came from
a search engine looking for the answer to one specific question,
they’ll probably leave if they don’t see it
right away.
How much do they trust your Web site? If you are a seen
source for information on a topic, you probably don’t
have to explain who you are. If you are offering information
on something you are also promoting your services to solve,
you want to define when you are offering helpful advice
and when you are pushing someone to buy your service.
It’s true, to a certain extent that people look for
less formality on the Web. However, this has changed over
time. Where once we expected to find web sites showing us
the backstage of an enterprise, now we expect to be shown
in through the front door. A web site for a law firm had
better be every bit as professional as that firm presents
itself in person.
Finally, though, remember that you want to get something
across to the reader. You are not putting up matter just
to keep people occupied. Your web site has a goal, and everything
on it must support that goal. Don’t get so caught
up in trying to satisfy ever stated preference of your user
that you forget to tell them why they are visiting your
site. If you have goods, they need to be able to purchase
them. If you have beliefs, they require seeing what they
are. If you want them to join a campaign, sign a petition,
register as part of a movement, the visitor needs to know
that’s what you want, and requires being able to do
it or not do it right away.
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What the Future of Email Marketing has in Store...
With Google proclaiming their new IMAP accounts for customers,
we thought it best we start to look towards the future of
email marketing. For those of you who don’t know what
IMAP is, it simply means an email account that can now be
synchronized with mobile technology? So if a recipient checks
their emails on their mobile that will now be marked as read
in their inboxes opposed to before where a copy was generated
just for their phone.
You must then consider that your message will now only get
read once by mobile users, and that they may not read your
email on a pc as your email will already be marked as read.
Your email design will have to change somewhat to cater for
this quickly expanding area. It will be worth your while to
set up your own Google account so that you can see what your
message will look like on mobiles.
Obviously that brings you back to one of the longest running
debates in email marketing, HTML design vs. Text. If you’re
considering mobile marketing it may be more tempting to move
towards text as not only does your message render well in
the recipients screen but it would also skip a lot of spam
filter checking meaning a higher delivery into inboxes. I
don’t believe this is the answer though. Successful
email marketing campaigns evolve around differentiating yourself
from the competition, and however interesting your subject
matter may be, users will switch off if every promotional
email they read is in a text format. I’m already an
advocate of the HTML light (30% image, 70% text) method of
email design and believe that email marketers should work
around that still as recipients will still read the majority
of campaigns on their pc.
So how can we cater for this market without sacrificing our
whole design strategy? My personal thought is to start to
heavily concentrate on list segmentation. For instance, if
you placed all your Google recipients into a sub group you
could then alter your main campaign to render well for mobile
devices. This would of course mean a bit more work, but who’s
scared of that when the chances of extra revenue increase?
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