Articles >> Scope of e-business applications
Scope of e-business applications
These applications can be available to different kind of users:
All users of the internet
Only the employees on the intranet
A specified targeted group of users of an extranet (like customers, partners etc.) Web Site Navigation Analysis:
This analysis allows site managers to analyze visitor behavior in a multitude of ways.
Conversion Funnels: Define and measure the effectiveness of any custom-defined process, such as the checkout process. Pinpoint and optimize areas with high drop-off or abandonment rates.
Affinity Reporting: Affinity reports provide an easy way to understand trends and patterns among pages and site content areas. The page-affinity report, for example, reveals the pages that are viewed by the same visitors. It can even be used to detect the products that are often viewed by the same people.
Event Sequence: Conduct advanced queries on navigational path data. Search criteria include page sequences, entry and exit points, and the referral source of the traffic. Use this functionality to assess site navigation scenarios.
Robust E-Commerce Analysis:
Robust E-Commerce Analysis provides powerful, real-time e-commerce reporting to help e-commerce managers improve merchandising and increase sales.
Merchandising: Get detailed reports on the effectiveness of your merchandising, including product conversions within all stages of the shopping process, product cross-sell opportunities, and merchandising analysis by category, brand, color and size. Increase your promotional expenditures on products with high conversion rates and identify which products best respond to various types of promotions.
Customer Lifetime Value: Get the lifetime value of your customers based upon their acquisition source, and increase your expenditures on sources that generate the best customers over lifetime.
Unique Customer Identifier: Extract the unique customer IDs associated with any report or segment of your customers and follow up with targeted marketing campaigns to further increase retention.
Powerful Campaign Analytics:
Track the performance of all your online marketing initiatives, including pay-per-click keyword buys, banner ads, e-mails and affiliate programs. *'s campaign auto-sensing functionality enables you to measure all your marketing campaigns with little maintenance. You can also use a variety of cost models, such as cost-per-click and cost-per-acquisition, depending on the campaign.
Active Viewing Browser Plug-in:
This intuitive visualization feature enables you to overlay key visitor and customer statistics right on top of your Web site. This Microsoft Internet Explorer plug-in gives you a unique perspective on how visitors interact with the design of your site. It provides detailed visual information on the performance of your pages, individual links, site forms and flash movies so that you can optimize your Web site towards the final goal of visitor conversion.
Internal Search Tracking:
Discover your most common internal search terms, including their effectiveness at converting visitors into buyers. Fine-tune your messaging, merchandising and promotions to better address your visitors' needs, while increasing site conversion by understanding what your visitors are looking for.
Detailed Content Analysis:
Understand how visitors navigate through your site content, what pages they view most frequently, and much more. WebSideStory’s allows you to analyze your site content in a logical, hierarchical fashion that closely matches your business organization. For example, a sports site may wish to analyze their content based on different sporting activities.
Detailed Visitor Information:
Visitors Examples include their geographic location, languages, site behavior and much more. Use this information to tailor your site content to site visitors and increase conversion.
The Active Segmentation module lets you combine any number of visitor session characteristics in order to create segments on the fly, directly from the * user interface. A full reporting suite will then be provided by segment in order to help you increase site conversion. For example, you can create a segment of Japanese visitors who browsed a product but did not complete the session transaction. Members of segments that have been identified can then be targeted for direct one-to-one marketing, resulting in immediate return on your investment.
Cross-channel integration correlates Web site behavior with offline sales conversions. Through technology integration with salesforce.com, you can close the loop between online promotions and sales conversions. For example, you can assess the quality of your leads generated from your keyword or e-mail campaigns in order to better allocate your online marketing budget.
Executive Dashboards provides the ability to include key performance indicators (KPIs) within its interactive dashboards, providing users with the intelligence they need to make educated decisions that significantly impact the success of their site. Examples of KPIs include conversion rate, leads or transactions generated, shopping cart conversion rates and more.
Powerful Custom Reports:
The intuitive Report Builder. Plug-in allows you to easily import any statistic directly into Microsoft Excel. Use Report Builder's robust capabilities to create custom reports that are relevant to your business.
Legal Issues: Indian Scenario:
The most critical concern of the secure E-Commerce community is the need to control liability exposure and the assurance of enforceability of digital transactions. Important guidance is needed to assist parties engaged in E-Commerce to identify, design, and institute the business controls that would protect their interests and facilitate electronic trading. E-Commerce is an ever-changing field, so it demands continuous oversight and proactive, creative innovation.
Present government’s agenda is to transform India into global IT super power & to achieve this goal lots of work needed to be done.
A combination of certain tools, including agreements, legal and business practices and policies, security technologies, along with support for and refinement of these tools through legal reform, is essential to the success of electronic commerce.
The past decade has witnessed great progress in developing the legal and security infrastructure necessary for conducting secure E-Commerce. Careful planning and rigorous attention to these issues will contribute to a viable electronic commerce environment in the future. Security of electronic messages and records are not only a business requirement, but also a legal necessity.
The application of information security technologies, combined with an ever-increasing commitment to legal and business reforms, will result in increasingly more sophisticated and comprehensive legal and business practices and, ultimately in greater efficiency and benefit from electronic commerce.
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Information last updated: 8th May 2006.