Of all the other marketing strategies email marketing is the most convenient method which helps in increasing the growth of your online business and increase customer loyalty. A wide variety of companies make use of email-marketing from small and medium businesses to large enterprises. Email marketing is used by companies to promote new merchandise, to send out special offers including coupons to drive sales as well as to inform about future plans and initiatives. B2B companies also use email-marketing to cultivate relationships with prospects and educate leads till they become buyers.
Running an email marketing program consists of two primary components. (a) Building and managing an opt-in subscriber list and (b) making useful and effective campaign mailers. Building the list can be a time consuming effort, but is usually worth the investment. Email newsletters can be built in-house or designed by specialist web designers.
Direct email mass marketing delivers an excellent ROI. This is the highest of all direct marketing channels. In addition, email-marketing permits users to closely track the performance of each campaign in real time and adjust aspects of campaign to improve performance. It is usually a good practice to include a clear call to action in your marketing emails to encourage sales.
Email marketing is essentially a zero cost marketing channel and with the entry of free email-marketing service providers, it’s even cheaper now. However, users need to cultivate their subscriber base and stay relevant. Poorly managed email campaigns can backfire and lead to loss of subscribers. It can also lead to reputational damage leading to lost sales. Ensure not to overuse this channel by annoying subscribers with repeated mailings. That said, well managed email campaigns can generate enormous sales and success for your business.