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Ecommerce Articles >> Web Analytics

Inquiring minds need to know. How successfully is my Website attracting visitors? Once onsite, what do they do? Where do they go? How long do they stay? Do they have an easy time getting information and doing what we want them to?

Companies expend countless hours optimizing their sites to attract traffic but still need to understand and measure if the time and effort is worth it – literally. Online stores need to establish if the right customer is coming to the site and what goes into the shopping cart. Information sites must understand if the resource material is being read. And any service provider has to have sound knowledge about their customer support initiatives.

So what’s a marketer to do? Take a stroll to your local IT department and maybe they can whip up a web log report: it contains stats about click throughs, page views, unique sessions and so forth. But if you need to drill down further, say into tracking a customer’s deep path into the site or obtain conversion rates to determine if campaigns are on the mark, you may have to call in a Web analytics team. Maybe not the whole team but definitely get your hands on some software.

If you think you are alone in this venture think again. The Aberdeen Group says this area is growing by leaps and bounds—200 percent annually. In 2004, the research group says the market will exceed $4 billion.

Now not all web analytic packages are created equally, as any astute shopper will find out. The lower end versions may cost in the $50/month range whereas the more sophisticated programs can run well into several thousand. It all comes down to needs, namely, what information and what answers are required. Other factors to chew on:

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Will the tool be easy to set up and run?

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Who will have access to the data

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe How accurate is the information provided and can it be verified

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Are upgrades available to adjust to your changing business needs?

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Is the information provided compatible with other sources of data your company uses?

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Let’s take a quick look at four vendors who we met at the SES expo in New York City.

ClickTracks:
www.clicktracks.com
For “a powerful tool that offers drill down, on-the-fly analysis,” ClickTracks merits review. ClickTracks, describes itself as a visitor behavior analysis tool designed for marketers and online advertising professionals. While ClickTracks does read web server log files and presents statistical data, it omits a lot of the technical information provided by standard web stats software making it simple to use and easy to understand. Also, you don’t need a second mortgage to buy in. Get more info by taking a tour. Click here… http://www.clicktracks.com/learn/seminars.php

IndexTools:
www.indextools.com
Is this what you’re looking for in a web analytics package: Something that monitors the traffic of your Website, tracks online behavior, analyzes marketing campaigns and profiles your visitors? Meet IndexTools. The company focuses on providing comprehensive yet easily adaptable solutions. With no software, hardware or staffing required, IndexTools Live Statistics can be implemented in a matter of hours. Find out how it works now at … http://www.indextools.com/s/

Omniture:
www.omniture.com
How valuable is the following type of information about your customers? If you could find out what store they came from, who they were referred by, if they have been to the store previously and what advertisement they were responding to – would you be amazed? Omniture’s SiteCatalyst provides for this type of information instantaneously and in real-time. Need further info? Request a live demo right here… http://www.omniture.com/demo.html

WebSideStory:
www.websidestory.com
Track. Analyze. Optimize. What else is left to say? Well, by using WebSideStory’s flagship HBX service, enterprise organizations can easily measure and improve their online marketing ROI, increase conversion rates, optimize site content and increase online advertising revenue. That’s impressive stuff by one of the industry leaders since 1996. If you have more questions just ask at… http://www.hbxondemand.com/roi.html

Area Coverage:

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Find resources to understand the basics of marketing including terminology and basic concepts

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Learn about the history of marketing and advertising including sites that offer examples of past events

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Keep up with marketing news with links to top news portals and daily news sites

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Find information on many aspects of transporting products including in-depth resources on air transport, water and ship transport, truck and rail

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Offers resources for locating wholesale suppliers and distributors

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe And much more including information on social marketing, pricing and special industry-specific links

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Selling online is a fast and painless way to expand your business. Costs are modest and e-commerce development is quick.

 E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe There are many e-commerce systems available, and it’s not a case of ‘one solution fits all’. What you intend to do makes a big difference. We’ve a range of e-commerce solutions, and can meet every budget and need.

Before starting an e-commerce project we carry out a thorough review of your online sales plan. If we don’t think it’s quite right, we’ll discuss it with you and help you to modify it - and we handle all the tricky discussions along the way.

For more details on what you should be thinking about, see our Checkout Checklist below. If selling online is right for your business, talk with us.

CreativeCommerce is the Solution for you:

CreativeCommerce: A complete solution for your business, designed built and hosted by ecommerce and e-business experts of Creative Web Solutions.

All our ecommerce applications and designs are as per client's needs and choice.You can define what you need for your specific Internet business requirements based on our unique list of web site features. Of course, any specific requirement is welcome too! For your custom web development solution, please submit a request for proposal or CONTACT US directly & immediately.

Creative Web Solutions offers costs-effective solutions for businesses requiring custom web solutions, but within a fixed budget frame. For these businesses,we offer standard packages that include customized web solutions to meet specific customer requirements. You can check our standard ecommerce packages from our very own ecommerce packages web store http://www.creativewebstore.com

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 An ecommerce application software company in IndiaMore: Articles and Resources in Ecommerce :


Ecommerce keywords to find an online Ecommerce Vendor

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Online Web Store with discounts.

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Shopping cart Software free Demo.

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 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Shopping Cart Development

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 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Ecommerce Solutions

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Ecommerce Web Portal Development

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Ecommerce Website Designing

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Ecommerce Packages

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe Corporate Website Developers

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe B2B Portals Development

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe B2C Portals Development

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe E-Commerce Shopping Store In India

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe E-Commerce Shopping Store In US

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe E-Commerce Shopping Store In USA

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe E-Commerce Shopping Store In UK

 Web Analytics in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe E-Commerce Shopping Store In Europe


Disclaimer: Please note that all the contents and findings mentioned in the CEO's findings on Ecommerce are propperty of their respective owners. We shall not be held liable, responsible for any damages or loss caused due to usage of this information.

Information last updated: 8th May 2006.
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