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Ecommerce Articles >> Web Standards

Accessibility and Inclusivity:

Ensuring your website is accessible by people with disabilities is not only a legal requirement now - it makes good commercial sense too. The Disability Rights Commission has revealed that the 8.6 disabled people in the UK have an annual spending power of �50 billion and companies that do not make provisions for them are losing out.

A report by the Disability Rights Commission has found that four out of five British websites do not meet the stated requirements for accessibility by people with disabilities.

Key guidelines for an accessible website include:

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Compatible with software for blind and partially sighted people

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Uses text that can be resized

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Is easy to navigate, without the use of a mouse

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Does not rely on colour alone for conveying information

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Has alternative text to accompany all images

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Is safe for epileptics to view

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Uses clear and simple language (appropriate to the website�s content)

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Includes written transcripts to accompany audio and video

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Meets requirements of Web Content Accessibility

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Guidelines (WCAG) provided by the Worldwide Web Consortium (W3C)

The Disability Discrimination Act:

The Disability Discrimination Act makes it illegal for companies to provide an inferior service to, or discriminate against, a disabled person and this legislation includes websites.

Under the Act, providers of websites should take reasonable steps to ensure their website and services offered do not unfairly discriminate against sections of the community. It is important therefore that your website can be used by all members of society, including people with visual, motor or cognitive disabilities.

e-GOV and e-GIF:
The web is moving towards a set of �standards� that increase the ability of web systems to share and exchange information.
The Government requires all public sector bodies to meet a December 2005 deadline for the delivery of primary web services. In addition, web services in the public sector, and where business is interfacing with Government, are required to conform to the new e-GIF directives concerning how web services are planned and developed.

There is widespread acceptance that compliance requirements are beneficial. However a number of organizations are having difficulty in meeting the demands created.

Issues arising include:

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Accessing knowledgeable advice

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Agreeing a new strategy, procedures and processes for compliance

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Auditing websites that already exist and may need upgrading

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Identifying suitable and cost-effective technologies

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Accessing suitable technical resources within an environment of growing demand

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Undertaking these changes while still maintaining current business-critical online services

Monitoring: A number of independent organizations have taken responsibility for monitoring compliance, and report regularly. For example: SOCITM (Society for Information Technology Management) SOCITM has been reporting each year on named public sector websites, including those of local authorities. Their reports are taken very seriously and are used as a benchmark between public sector bodies. RNIB (Royal National Institute of the Blind) works closely with SOCITM. The RNIB is particularly concerned about Accessibility standards for the visually impaired.

Software Technologies:

- E-GIF and XML
- Adoption of XML as the primary standard for data integration and presentation tools for all public sector systems�
- From E-GIF version 5 Part 1 (2003) issued by the Government�s Office of the E-Envoy

E-GIF is mandatory on all central government departments and their agencies, local government and devolved administrations such as voluntary partners and the wider public sector e.g. NHS. Although not mandatory, E-Gif is the Government�s preferred method of interface with citizens, business and foreign governments.

XML :- XML is particularly relevant at present. It�s the methodology behind many of the Government�s compliance directives, and a valuable gateway to sharing web-based information across all public and private sector organizations.

CMS and KMS :- Content Management (CMS) and Knowledge Management (KMS) systems are highly effective in creating information-rich websites.
CMS allows regular client updating and easy site expansion
KMS allows complex searching and coordination of large document libraries

CRM :- Automated CRM (customer relationship management) tools enable our customers to view and analyse the data they record, to help plan and implement new sales and marketing programs.

Automated CRM systems need not be expensive, complex or time consuming.

Intranet and Extranet:
Intranet :

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Intranet applications represent one of the fastest growing web markets at present.

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

The combination of better CMS (content management systems) and falling costs of Intranet software has been the catalyst for a significant increase in Intranet demand across all sectors.

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

We offer a range of Intranet solutions that can be tailored to your individual requirements, and can be integrated with your front office and back-office applications.

Extranet:

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Most of our clients have a proportion of applications running in password protected extranets, usually delivering various forms of customer service to individuals, user groups or specific market sectors.

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Password allocation can be manual or automated, and may or may not be linked to visitor tracking and CMS.

E-Commerce sites in India, UK, USA, France, Germany, Australia, Europe, Middle East, US & Europe

Typical uses by our clients include the delivery of membership services, contract-specific data exchange up and down supply-chains and access to special application software.

Hosting and Support: Few clients want to become directly involved in the technicalities of how their sites are hosted. Nearly all clients however want the assurance that their hosting service is reliable, robust and meets (or preferably exceeds) agreed performance criteria.

Online Surveys:

American Consumer Opinion - As a member, you will help evaluate new products, test new advertising, and tell companies what you like, don�t like, and want in the future.

Brand Institute Inc. - Brand Institute is always looking for new participants in our on-line market research groups. Participants are asked to fill out online surveys from time to time and are reimbursed for their time and efforts.

Consumer product ratings net work - consumers can earn points toward contest prizes by providing online ratings, reviews and reports on products and services.

Cyber Dialogue - Turn your opinions into cash. Earn money for taking our surveys and participating in online focus groups.


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