These days Search engine optimization (SEO has become an essential strategy for online marketers, but it can be a pretty crucial tactic to master with Google’s copious algorithm updates.
The SEO Panel lets you know in real-time what you need to do to optimize your posts for the keywords you care about, and what you’ve already succeeded in doing for your in-post SEO. will help take you through how to optimize your blog posts as you’re writing them.
1) Concentrate on 1-2 long-tail keywords
When writing for your blog, it’s important not to stuff a lot of your keywords into a single post. Instead, focus on 1-2 keywords for each post. It is a better option to limit keywords because 1) search engines will actually punish your post if it looks like you’re using keywords many times, and 2) it helps keep you attentive on a goal for your post.
Yes, it is good enough to show more than one keyword in a post; but the goal of the post should be narrow to allow you to spend time optimizing for just one or two keywords.
Long-tail keywords may be more efficient to use since website visitors looking for long-tail terms will often be more skilled. Using Long-tail keywords you will bring the potential traffic to your site.
There are four basic places where you should try to add your keywords such as Body, Meta Description, Title and URL.
2) Use responsive design
Blogs that are responsive will fit into the screen of any device. Regardless whether you are reading a blog on a desktop, smartphone, tablet, or other mobile device, the website will look same on each device by giving a unified user experience. Responsive design is becoming more important nowadays as It is also important for SEO.
Another reason it’s important to have a responsive design set up is that it creates one URL. This helps your SEO because any inbound links that redirected to your website won’t be distributed across different domains. It will help you to enhance your SEO ranking.
3) Include meta optimizations
Meta optimization is actually not limited to meta descriptions. To review, your meta description is the supplementary text that appears on your search results that enables you about the link.
Meta descriptions are essential as it allows readers to know whether it is the content they are looking for or not.
4) Use canonical tags
Your website must not have the duplicate content. Still, you sometimes need to display information in different ways to help your website visitors navigate your website. Whenever you have duplicate content on your website but need to keep both pages live, you should use canonical tags.
Canonical tags help search engines to which page to index. Giving them this information ensures that your content is not penalized for appearing somewhere else on your website. It also allows search engines to link to the appropriate resource.
5) Optimize your images
Blog posts should not only contain text for SEO purposes, but you should also have images that help explain your content. But search engines don’t just look for images. Rather, they look for images with alternate text.
You can see an image’s ALT text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines make clear the meaning of the image. Search engines cannot interpret what an image means without the text to explain it.
6) Don’t make use many topic tags
Topic tags can help organize your blog content, but if you overuse them, they can actually be harmful. If you have too many similar tags, you may actually get dinged by search engines for having duplicate content.
When you create a topic tag, you also create a new page where the content from those topic tags will appear. If you use too many similar tags for the same content, it then appears to search engines as if you’re showing the content multiple times throughout your website.
7) Use URL structures that help your visitors
The URL structure of your web pages should make it easy for your visitors to understand the structure of your website and what content they are about to take a look. Search engines favor URLs that make it easier for them and website visitors to understand the content on the page.
8) Link internally when possible
Inbound links to your content help show the search engines the applicability of your content. The same goes for linking internally to other pages on your website.
For example, if you have written about an one topic that’s mentioned in your blog post on another blog post, ebook, or webpage, you should link to that page. That will not only help engage visitors on your website, but also describe the other authoritative and relevant pages to search engines.