Search Engine Optimization
Search engine optimization is the foundation stone of search marketing. It works for our consumers because, when done correctly, it delivers much targeted traffic, and targeted traffic delivers good business. Statistics show that SEO represents about 70% of all search traffic and so can create a big difference to the success of your online marketing campaigns.
Search engines choose how high to rank your site based on how related your site is to each and every keyword in your SEO strategy. The higher up on the rankings your site can be shown on each of the selected keywords, the more of this targeted traffic your site will get. So, for example, if your site talks about holidays in Marmaris, Turkey, then your site will be related for the keyword phrase “Marmaris holidays”. If it also talks about “special offers in Antalya”, then your site will also be related for the phrase “offers in Antalya”.
Being relevant (being in the results pages) is significant but the million dollar question is how to rise from position 357,491 to the first or second page for each keyword.
There are several factors to take into consideration for a well balanced SEO program (we call it the SEO puzzle) but, unfortunately, no quick fixes or short cuts.
Whichever strategy you adopt for your SEO program, the essence of achieving good rankings is based on giving both your readers and the search engines with a good spread of informative, useful and keyword enhanced matter throughout your site. There is a reason why good optimizers say that matter is king.
But is being at the top good for business?
Not always. Some keyword deliver just traffic and waste your call centre time without changing into sales, while other keywords tend to deliver much better conversions with less input from your staff. We believe that a good SEO program does not aim on winning every keyword battle but that budgets must be used only to fight for and win good places for keywords that deliver business.
We confess that it is a different approach but that is why our campaigns make more business sense and how we can boast such desirable results for our customers.