Search engine optimization is worthy in your online marketing success. At the outset you should do your search engine optimization task and then optimize pages on a daily basis and when you fix on page optimization, you ought to build links for your web site and at the same time make certain that your competitors won’t take your keyword’s place. Some of them may be vicious and do wrong against your website to ruin your business. These people may not even know you and do all these things, to take your keywords.
They may go around and spread negative words against you on forums; they may send false accusations every day to Google against your website. Of course Google won’t pay attention to these types of accusations. This is why you have to be alert if you wish to prevent them to harm your online marketing in their rat race. If you do online Pay per click, you got to watch keywords and key phrases so that your rich competitors do not outrank your keywords by bidding higher and if you do organic SEO, then you must make sure to get top ranking for your keywords and keep it them on top.
Get listed in more search engines. There are tons of them out there. There are also many at no cost services that will help you get listed. You could outsource it by posting a project on freelance marketplace such as Glob freelance. Or just put aside time to get it done you. You find many free search engine submission directories that will let you cycle through the top 100 search engines and get your site submitted. Get listed in more directories. You will discover a lot of them out there. Look for higher page rank directories. Improving rank.com has some listed by page rank. Look on the left side of the homepage.
Clean up your html and check your links. You want the bots to have smooth sailing through your site. Use the tools on W3c.org and have a real person check them over too. Get a few more links to your site. Make them relevant and at least the same page rank as you.
Make your page filenames descriptive and keyword rich. Use names that describe the content and keep the keywords flowing. Check your Title tags. You can use 90 – 100 characters in the title, so add some keywords. We know Google looks at them, and so do many more search engines. Check your ALT tags. Search bots should see pictures. Make certain you have ALT tags on all of your pictures, and make sure they are descriptive and keyword rich. Rewrite your URL (anchor) tags. Good anchor tags (the text between the http: and /a tags) strengthen the message and key words of your site.
Go post in a few forums and put your web page in your signature. Forums are a great place to put one way links. And you could help somebody out at the same time. Put together a text based sitemap and put it on your site. There’s a lot of navigation that spiders cannot understand, such as flash, forms, java and JavaScript. Putting together a text-based sitemap gives the bots a way to navigate around the site. You can use a few minutes twice a week on your pages and this will help you to get top ranking.