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Google UE Playbook Shares Some Useful Tips To Improve Your E-commerce Sales

Google UE Playbook Shares Some Useful Tips To Improve Your E-commerce Sales

December 26, 2018
10:36 am

An e-book published by Google shares some insights based on scientific A/B testing on improving E-commerce sales. The playbook is freely available online. UX Tips For Retail E-commerce Stores Online E-commerce stores for retail businesses address six areas for improvement – Homepage /Landing Pages Website Menu & Navigation Search Bar Category/Product listing (Navigation) Conversion tracking Easy Form Optimization How to create a powerful landing page and home page for e-commerce stores – Clear CTA above the fold Have descriptive CTAs Clear benefit-oriented value proposition above the fold Don’t use full page interstitials Remove automatic carousels Display top categories on homepage Google UE Playbook Shares Some Useful Tips To Improve Your E-commerce Sales

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1 min read
4 Reasons Why Startups Businesses Failed Online In India

4 Reasons Why Startups Businesses Failed Online In India

December 22, 2018
10:36 am

4 most common reasons why startups companies couldn’t succeed online – Targeting multiple online marketing platforms together Spending time in unimportant tasks Choosing wrong online marketing channels for their target demographic. Lack of capital to advertise themselves through paid marketing campaigns. What ought to be done to conquer the above issues to develop your business on the web? Guide your milestones like your optimal achievement, objectives, and KPIs Choose the quickest and financially savvy channels to promote your business online Plan an internet marketing plan to prevail on different online marketing stages. Make the best utilization of time designated to 4 Reasons Why Startups Businesses Failed Online In India

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1 min read