What Is Search Intent? A Complete Guide

Understanding Search Intent Search intent, or user intent, is the underlying reason behind a user’s search query on a search engine. It reflects what the user aims to achieve, whether finding an answer, locating a specific site, purchasing a product, or exploring a topic. For example, when someone searches for “best dog food” on Google, they aren’t looking to navigate to a specific page or buy a specific product immediately. Instead, they are researching before making a purchase, indicating commercial intent. Knowing this, content can be tailored to better target such keywords. Importance of Search Intent in SEO Search engines … What Is Search Intent? A Complete Guide