Client: Mumbai-Based NGO | Focus: Media Aid & Fundraising for Rural Heart Patients

The Mission

The NGO’s mission was clear: raise awareness and funding for underprivileged heart patients in India’s villages who lack access to timely treatment. With limited digital presence, they needed help to build credibility, drive donations, and spread their message.

Challenges

• Low online visibility: No website or SEO strategy to reach potential donors.
• Inefficient donation funnel: No structured campaign or CTA to encourage contributions.
• Limited brand awareness: Their impact in rural communities was undocumented and unseen.
• Minimal social media presence: No Facebook or LinkedIn engagement with donors or sponsors.

Our Strategy (Creative Web Solutions – Powai, Mumbai)

We created a full digital transformation and awareness plan combining SEO, design, content, ads, and social media.

1) Website Design & Development

• Designed a clean, emotionally compelling NGO website focused on storytelling, urgency, and ease of donation.
• Integrated online donation gateway, live case updates, volunteer form, and impact videos.
• Created multilingual support (English & Hindi) to connect with both rural patients and urban donors.

2) Search Engine Optimization (SEO)

• Optimized the site for keywords like “donate for heart surgery India”, “rural heart patients aid”, etc.
• Created an impact blog highlighting patient stories, case outcomes, and medical stats.
• Ranked in the top 5 for multiple donation-related keywords within 4 months.

3) Content Marketing & Case Videos

• Produced short videos & case documentaries showcasing patient journeys from diagnosis to recovery.
• Used storytelling to humanize the donation appeal and show real impact.
• Distributed video content across YouTube and embedded in social campaigns.

4) Facebook Campaigns

• Built a branded NGO page to share stories, donation drives, and surgery updates.
• Launched targeted Facebook Ads for donation drives across Tier 1 & Tier 2 cities in India.
• Used Facebook Fundraisers and emotional storytelling posts to boost donations.

5) LinkedIn Engagement & CSR Targeting

• Created an official LinkedIn page to connect with corporate CSR teams, HRs, and impact investors.
• Shared monthly reports, impact metrics, and donor shoutouts to build transparency.
• Engaged with healthcare professionals and corporate sponsors for long-term collaborations.

Results (Within 5 Months)