Google’s has expanded its search result for question and answer pages for all websites, which previously was limited to a select number of websites only.
Tip No 1: Increase your website traffic by marking up Q&A content with the appropriate structured data on your website.
Just don’t get discouraged if you use the markup and rich results are not always shown.
Keep on checking if the structured data is implemented correctly by using Google’s structured data testing tool in Google search console.
Google Search Console’s ‘performance’ report can also be associated with Google analytics account to get the stats of your website search traffic.
Tip No. 2: FAQs related to your services and products should have general information also.
For eg: If you are an ecommerce store, other than specific FAQs about company policy, share QnA about buying tips, queries people have while buying online, what can be paired best with which product and so on.
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