Google Expands Rich Results for Q&A Pages in Search
- Before: Q&A rich results were only available to a limited number of websites chosen by Google.
- Now: All websites can be eligible to display Q&A-rich results in search results.
- Eligibility: To be eligible, websites need to markup their Q&A content with the appropriate structured data (code added to the website).
- Structured Data Tools: Google offers tools to help website owners.
- Test structured data: See if your page is marked up correctly and preview how it might appear in search results.
- Search Console Reports: Track how often your rich results appear in search and for what queries.
Benefits of Q&A Rich Results
- Increased Visibility: Your website appears more prominently in search results, potentially attracting more traffic.
- Improved User Experience: Searchers can directly see answers to their questions in the search results, saving them time.
What it Doesn’t Guarantee?
Even with proper markup, Google doesn’t guarantee your content will always be shown as a rich result.
Overall
This change by Google allows more websites to benefit from rich results for Q&A content, potentially increasing website traffic and improving user experience for searchers.
Google has expanded its search results for question and answer pages for all websites, which previously was limited to a select number of websites only.
Tip No 1:
Increase your website traffic by marking up Q&A content with the appropriate structured data on your website.
Just don’t get discouraged if you use the markup and rich results are not always shown.
Keep on checking if the structured data is implemented correctly by using Google’s structured data testing tool in Google search console.
Google Search Console’s ‘performance’ report can also be associated with Google analytics account to get the stats of your website search traffic.
Tip No. 2:
FAQs related to your services and products should have general information also.
For eg: If you are an ecommerce store, other than specific FAQs about company policy, share QnA about buying tips, queries people have while buying online, what can be paired best with which product and so on.
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