About This Project
Case Study: Scaling an Alternative Medicine eCommerce Brand – Homeopathy Store online
- Client: India-based online store for homeopathy & alternative medicine
- Agency: Creative Web Solutions, Powai, Mumbai
- Services Provided: Web Design, eCommerce Development, SEO, Facebook & Instagram Marketing, Google Paid Ads
The Challenge
HomeopathyStore.in aimed to become a trusted, go-to destination for alternative medicine and natural health products. Despite strong product demand, they faced:
- Low digital brand awareness in a niche but competitive market
- Poor mobile UX and an outdated website that limited conversions
- Lack of organic visibility in search engines
- Minimal social media engagement and paid ad traction
They needed a full-scale digital transformation to attract, convert, and retain customers.
Creative Web Solutions' Strategy
1) Custom eCommerce Website Design
- Designed a modern, responsive eCommerce website optimized for mobile users
- Implemented advanced search filters (by symptom, remedy type, potency)
- Integrated secure payment gateways, live chat, cart reminders, and easy prescription uploads
- Created a trust-driven UX with reviews, certifications, and blog integration
2) Search Engine Optimization (SEO)
- Optimized 150+ product pages with long-tail keywords (e.g., “natural homeopathic remedy for acidity”)
- Created a resource-rich blog section featuring holistic wellness, dosage guides, and symptom-based remedies
- Improved core web vitals for speed and user retention
- Built backlinks through directories and natural health forums
3) Facebook & Instagram Marketing
- Built visual storytelling campaigns showcasing remedies, product benefits, and health tips
- Used carousel ads for product bundles, Reels for homeopathy facts, and testimonials to build trust
- Launched monthly engagement campaigns like “Remedy of the Week” & user-submitted stories
- Built a 5,000+ active follower base organically in 3 months
4) Google Ads Campaigns
- Launched search and shopping ads targeting symptom-based queries
- Created remarketing campaigns to re-engage cart abandoners
- Leveraged geo-targeted ads to focus on urban wellness seekers and holistic clinics
- Maintained a ROAS (Return on Ad Spend) of 4.3x through constant ad optimization
5) Results (in 6 Months)
| Metric | Result |
|---|---|
| Website Conversions | +310% increase |
| Organic Traffic | +240% growth |
| Monthly Orders | 2X increase in sales |
| Social Media Engagement | 6.5% avg. on Instagram, 4% on FB |
| Returning Customer Rate | 36% with email & remarketing strategy |
| ROAS from Google Ads | 4.3x |
| SEO Ranking Improvement | Ranked Top 3 for 40+ remedy keywords |
