Client Overview

A U.S.-based entrepreneur launched a medical tourism startup focused on providing affordable Hepatitis C treatment in India. The vision was to combine cost-effective medical care with wellness tourism, offering American patients a seamless experience, from diagnosis and travel to post-treatment recovery.

Challenges

• Building awareness and trust for a new brand in a sensitive healthcare niche
• Reaching Hep C patients in the U.S. actively seeking treatment abroad
• Competing with established international medical travel providers
• Limited initial funding and minimal online presence

Our Solution: End-to-End Digital Growth Strategy by Creative Web Solutions

We partnered with the client to build a complete digital foundation and lead-generation system:

1) Website Development

• Designed and developed a responsive, informative website with trust-building elements:

• Treatment process, doctor credentials, patient testimonials, cost comparison, and safety FAQs
• Easy inquiry forms and WhatsApp/chat support integration

2) Search Engine Optimization (SEO)

• Targeted high-intent keywords like: Affordable Hep C treatment India”, “Hepatitis C cure medical tourism”, “India Hep C treatment package”
• Built location-specific landing pages for patients in the U.S., Canada, and Europe
• Within 6 months, the site ranked on page 1 for over 15+ target terms

3) Social Media Marketing

• Developed educational and emotionally compelling content on Facebook, Instagram, and LinkedIn
• Shared success stories, treatment updates, India tourism highlights, and medical facts
• Engaged directly with patient communities through comments, messages, and video responses

4) Paid Ads (Google & Meta)

• Ran geo-targeted Google Search Ads in the U.S. and U.K. with high-converting CTAs
• Launched Facebook Lead Gen Ads focusing on cost savings, recovery packages, and testimonials
• Achieved cost-per-lead as low as $5.25 with conversion rates of 7%+

5) Facebook Group & 3rd-Party Engagement

• Participated in 50+ Hepatitis C support groups, forums, and global health communities
• Provided value-added responses, shared expert blogs, and invited members to free virtual consultations
• Partnered with crowdfunding platforms and patient advocacy sites for lead generation and funding support

Results (First 9 Months)