A seo site can have more than one intention
The field of search engine optimization (SEO) is both easy and complex. It’s simple in that the principles of preparing your site for valuable crawling are a lot easier than SEO companies (who want you as a client) might have you consider. It’s also complex because perfect SEO goes beyond tweaking a site’s tags or page structure to a deeper consideration of a site’s purpose, who it wants to draw, and how it wants visitors to behave. SEO might or might not be linked to making money. (For low-revenue and no-revenue sites that want more traffic, the main investment is time.) Improving a site’s placement on Google’s search pages is a usually desirable goal for any Webmaster, even those not selling products or trying to convert free visitors into paying customers. So this article focuses on site optimization for its own sake.
I sometimes refer to revenue priorities, but the focus is raising a site’s visibility for the sake of visibility. To that end, search engine optimization which, in the context of this article, means Google optimization is about creating Web pages that are ranked highly in search engines. Optimization is not about tricking the Google spider, though some disreputable SEO companies have based their services on just that a risky game, in Google’s case. Optimization is a win-win-win strategy that results in a site that’s more coherent to visitors, ranked higher in the search index and more prosperous for the owner. In a well-optimized site, the goals of everyone involved converge.
Optimizing before Building
A totally optimized site is not built from the outside in other words, as a visitor conceives it. In its place, you build an optimized site from key concepts and keywords, and its pages never wander away from a tight connection to those concepts and their related keywords. In addition, business-oriented Web designers are always paying attention on their target audience the people who search for the key concepts and keywords set in the Web page. This circular thinking the relentless integration of design with result, of keyword with content distinguishes a delicately optimized site. In theory, you would construct a completely optimized site in more or less this order:
1. Conceive the site. Conception means formatting the site’s intention in particular terms. An optimized site can have more than one purpose (information publishing and Amazon affiliation, for example), but those purposes should be tightly related. Conception means also identifying your target audience.
2. Identify keywords. Boiling down the site’s task to key concepts and keywords is necessary. Keywords can be single words or phrases, but keep phrases short for now three words at most. For instance, using the fictional The Coin Trader site, the keywords and phrases might be coins, coin trader, coin trading and trading, collecting, coin collecting, and so on. Ultimately, you require keywords for every page of your site, and they might vary from the core words used to purify the subject matter of your whole site. During the complete keyword process, consider your target audience not only as a topical demographic, but as searchers going into Google with particular keywords. When you discover keywords, you recognize your customers.
3. Register a domain. Select a domain name that incorporates core keywords.
4. Design the site. Use spider-friendly principles explained in this article.
5. Write and acquire content. Content development is a continuing process that begins while you design the site.
6. Optimize content by keyword. Embedding keywords in your page’s text assist visitors and Google understand the content rapidly.
7. Tag the site. Tagging means embedding keywords into significant HTML tags that Google’s spider observes. So much for theory, you’re almost certainly thinking. Few Webmasters deal with optimization issues from the very beginning. Most people optimize after the fact, which is why SEO professionals reside in business: It’s harder to fix problems than prevent them. But no matter how you come close to it, improving your optimization isn’t tough at all. And the knowledge it provides about sound page design, content development, concise communication, and smart tagging translates to precious online marketing technique. The steps just provided merely sketch a process. The following sections get down to the nuts and bolts.