Getting the Most Out of Social Media
Social media marketing helps you tap into billions of potential customers, grow your brand, and build lasting relationships through genuine engagement. A strong social presence boosts visibility, trust, and long-term success.
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Appeal Your Audience
Knowing your audience is key. Our social media marketing starts by identifying the right target audience to connect your brand with those who matter most.
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Grab the Attention of Your Audience
Users of social media want to see content that piques their interest. We collaborate with you to produce content that engages and bonds with your audience.
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Expand Your Viewership
Growing an online following is tough with so many social media platforms and complex algorithms. Our social media marketing services help you stay active, build your community, and boost your presence effortlessly.
Why Social Media Marketing is a Powerful Tool?
- Inexpensive source of marketing.
- Reach directly to your customers.
- Reach directly to industry leaders.
- Gives customers the power to interact with you.
- Builds strong customer support and relationship with your customers.
- It helps you to improve your search engine results.
Creative Social Media Marketing Services
Social media marketing has become important for businesses of all sizes. It helps connect people and promote products and services effectively. Our services include:
Social media is the most interactive space online where users engage, share, and connect. At Creative Web Solutions, Powai, Mumbai, we offer impactful Social Media Marketing services to boost your brand visibility, audience engagement, and website traffic. Our tailored strategies ensure high ROI by building a strong brand presence and fostering real-time customer connections. We closely monitor your brand’s image and maintain a positive presence through effective communication. Social media marketing is now a key tool for businesses of all sizes. Beyond just running ads, it enables direct interaction, trust-building, and brand loyalty. We offer complete campaign management—from content creation to ad performance tracking—on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. Choose from our flexible packages designed to grow your brand in the digital world.
Our Social Media Marketing – SMO PACKAGES
Starter
₹ 10,000/month
Social Media Profiles – 1
- • Instagram & Facebook
- • YouTube
- • Google Ads
- • 3rd party Reviewing Websites
Features
- • Social Account Creation/ Management
- • Social Media Post Creation / Sharing per month 8
- • Ads Management 1 campaign per month
- • Payment to 3rd party for Ads shall be paid by client
- • Building Audience (likes, connections, followers)
- • Sharing in others groups (FB, Linkedin,3rd party websites)
- • Participating in group discussions/ liking / commenting
- • Blog content sharing per week
- • Daily Monitoring, Engagement, Sharing
Reporting
- • Monthly Campaign insights
- • Ad Campaign Analytics
Growth
₹ 25,000/month
Social Media Profiles – 2
- • Instagram & Facebook
- • YouTube
- • Google Ads
- • 3rd party Reviewing Websites
Features
- • Social Account Creation/ Management
- • Social Media Post Creation / Sharing per month 12
- • Ads Management 1 campaign per month
- • Payment to 3rd party for Ads shall be paid by client
- • Building Audience (likes, connections, followers)
- • Sharing in others groups (FB, Linkedin,3rd party websites) Max 2 groups
- • Participating in group discussions/ liking / commenting
- • Blog content sharing per week 1
- • Daily Monitoring, Engagement, Sharing
Reporting
- • Monthly Campaign insights
- • Ad Campaign Analytics
Business
₹ 35,000/month
Social Media Profiles – 4
- • Instagram & Facebook
- • YouTube
- • Google Ads
- • 3rd party Reviewing Websites
Features
- • Social Account Creation/ Management
- • Social Media Post Creation / Sharing per month 16
- • Ads Management 2 campaign per month
- • Payment to 3rd party for Ads shall be paid by client
- • Building Audience (likes, connections, followers)
- • Sharing in others groups (FB, Linkedin,3rd party websites) Max 5 groups
- • Participating in group discussions/ liking / commenting
- • Blog content sharing per week 2
- • Daily Monitoring, Engagement, Sharing
Reporting
- • Monthly Campaign insights
- • Ad Campaign Analytics
Business Pro
₹ 50,000/month
All
- • Instagram & Facebook
- • YouTube
- • Google Ads
- • 3rd party Reviewing Websites
Features
- • Social Account Creation/ Management
- • Social Media Post Creation / Sharing per month 20
- • Ads Management
- • Payment to 3rd party for Ads shall be paid by client
- • Building Audience (likes, connections, followers)
- • Sharing in others groups (FB, Linkedin,3rd party websites) Max 10 groups
- • Participating in group discussions/ liking / commenting
- • Blog content sharing per week 4
- • Daily Monitoring, Engagement, Sharing
Reporting
- • Monthly Campaign insights
- • Ad Campaign Analytics
Popular Social Media Platforms for Services in Digital Marketing
We manage every aspect of your social media presence across the board. Among the well-known ones are:
Social media optimization is now an essential aspect of life in the current world. Social media is by far the most practical and economical instrument for connecting individuals and for promoting a business’s goods and services to prospective clients worldwide. In the fiercely competitive world of business, both large and small enterprises have embraced computer-mediated technologies and begun utilizing them to their fullest potential. Social media refers to a variety of websites or online communities where people can exchange ideas and information. Social media optimization is the process of promoting a company’s goods or services on these social media platforms.
Why Choose Creative Social Media Marketing?
2 0 + Yrs
Design, Development, SEO
1 K+
Digital Transformed Clients
5 0 0 0 +
Web Projects
1 0 K+
Keywords Ranked
1 Cr+
Traffic Attracted
5 Star
Google Reviews
Full-Service Internet Marketing Company – Focusing on Performance
Content is King but engagement is Queen, and the lady rules the house!
Mari Smith
(Social Media Thought Leader)
Elevate Your Online Presence with the Power of Design, Content, Security & Speed
- Stunning, Award-Winning DesignWe create visually compelling, user-centric graphics that captivate and convert.
- Proven Optimisation StrategiesOur expert team optimises your social media platforms to drive organic growth through AI data-driven algorithms.
- Rock-Solid SecurityWe protect your social media platforms and user data with advanced security protocols to guard against cyber threats.
- Lightning-Fast PerformanceEnjoy seamless user experiences with fast-loading landing web pages optimized for Google Web Vitals.
- 100% Transparency AccessibleWe provide a comprehensive social media strategy and in-depth analytics to ensure we’re aligned and making consistent progress.
Why should you opt for Social Media Marketing?
People are:
- Creating more media
- Seeking out more media
- Accessing more platforms
Social Technologies are:
- Lowering the barrier to entry
- Closing the asymmetry of information gap
- Enabling human nature to play out in warp speed.
Few Social Media Marketing Strategies We Follow
Facebook Marketing Tips for Better Engagement in 2025
- Optimize your About Us, Use attractive Cover Photo and have a recognizable profile pic.
- Post a Question. (what your fav..? How do you..? Do you think….?
- Give them scenarios or options and ask for their choices.
- Don’t miss the call to action button.
- Boost your best performing post
- Connect emotionally
- Offer value against their time in form of humour, knowledge, entertainment or news.
- Use Audience targeting in organic post.
Overall Reach & Usage
- 3.07 billion monthly active users (MAU) — the largest global social network
- 2.11 billion daily active users (DAU), equal to ~68.7% of monthly users
- 26% of the entire world population uses Facebook daily.
Mobile First
- 98.5% of users access Facebook via mobile, with 81.8% exclusively using mobile devices
- Only 1.5% use desktop exclusively, and 16.7% use both
Time Spent
- Avg time per day: 31 minutes, down slightly from previous years (33 min)
- 18–24 age group spends ~22 min/day, while 25–34 years remain the most engaged demographic
Demographics
- Gender split globally: ~56.8% male / 43.2% female
- U.S. gender usage: 61% of men and 78% of women use Facebook
- Age distribution (U.S.):
- 18–29: 67%
- 30–49: 75%
- 50–64: 69%
- 65+: 58%
Commerce & Ads
- Facebook accounts for 39% of social commerce purchases, topping other platforms
- Ad reach potential: 2.28 billion users (~35.3% of global population, 43.7% of age-eligible users)
- Ad revenue reached ~$135 billion in 2025, with 93% via mobile ads
Features & Engagement
- Facebook Stories: ~500 million daily viewers
- Reels video growth: ~617 million reel viewers (~31% of ad inventory).
- Video behavior:
- 10-second average watch time
- 74% watched without sound
- Square videos get 35% more views.
Key Takeaways
- Mobile-first dominance: Nearly universal access via mobile.
- Core demographics: Strong among 25–34 and U.S. women.
- Commerce powerhouse: Leading social media platform for purchases.
- High engagement video formats: Reels & Stories are driving retention and ad spend.
Twitter Marketing Strategy for Better Engagement in 2025
- Use Keywords in your Tweets.
- Add Images for Shared links.
- Rephrase your popular tweet.
- Build curiosity in your tweets.
- Keep an eye on what is trending in your network, modify your tweets accordingly.
- Use certificates, achievements and references etc in your profile to make yourself look like an expert.
- Mention others and use direct messages to establish better relationships with influencers.
Reach & Usage
- 611 million monthly active users (MAUs) worldwide—as of May 2025, making X the 12th largest social platform globally.
- ~245 million daily active users (DAUs)—users spend ~34 minutes daily on average.
- Ad reach stands at 586 million globally, covering ~7.1% of the world’s total population aged 13+.
User Demographics
- Male-dominated platform: approximately 61% male and 39% female.
- Age distribution:
- 25–34 years: 36.6%
- 18–24 years: ~34.2%
- Remaining: 35–44 (~18%), 45–54 (~11.6%), 55+ (~12%).
Engagement & Habits
- Average time per day on X is 34 minutes and 6 seconds.
- Around 49% of users are lurkers—posting fewer than five times a week; 60% of these are aged 30–49.
Growth & Regional Trends
- Platform has seen a ~15% global decline since Elon Musk’s acquisition in 2022, though Musk claims 600 million MAUs in May 2024.
- In Europe, X lost about 10.5% of its user base (~11 million) between mid-2024 and April 2025.
- Despite declines, ad reach remains robust, forecasting 17% growth in user base from 2024 to 2028
Monetization & Platform Features
- Advertising revenue:
- H1 2024: $744 million; 2023 total: $3.4 billion
- New features introduced:
- Grok AI chatbot and Stories integration
- Upcoming “X Money Account” (a digital wallet with Visa partnership)
Key Takeaways
- Strong core audience: Young adults (18–34) form ~70% of users.
- High daily engagement: >30 minutes/day per user.
- Platform contraction: Notable global decline, especially in Europe.
- Revenue-focused evolution: New AI, finance, and ad tools shaping future strategy.
Linkedin Marketing Strategy for Better Engagement in 2025
- Have an awesome Banner image.
- Optimize your Product and service page with images, Keyword and full description.
- Offer value in Group discussions
- Writing posts just for LinkedIn is the fastest way to grow your brand and connections on Linkedin.
- Have an informative post than a selling pitch
- Create Showcase Pages
- Promote Your Company Page Outside of LinkedIn
User Base & Growth
- Over 1.1 billion members worldwide as of January 2025.
- Growth rate of ~70 million new members per year since 2023.
- 1.2 billion registered members per DataReportal
Regional Reach
- United States: ~234 million users.
- India: ~148 million.
- Europe: ~304 million.
Demographics
- Gender split: ~56.9% male, 43.1% female globally.
- Age groups:
- 25–34 years: ~47–60% (largest cohort)
- 18–24 years: ~21–29%.
- 35–54 years: ~20%
- 55+: ~3–5%.
Engagement
- Average session: ~1 minute 17 seconds; 48 minutes per month on mobile
- Monthly visits: ~1.77 billion sessions in February 2025
- Daily engagement: ~40% of users interact with brand content daily
Content & Usage Trends
- Video content: 5× the engagement of static posts; uploads up 44% YoY
- Long-form Articles: 30% more engagement than standard updates
- Brand interaction: ~25% of users engage with brand content daily
Professional & B2B Insights
- 65 million decision-makers, 10 million C-level execs on the platform
- Company pages: 90+ million total.
- Groups: Over 2 million active professional communities
- B2B Leads: 80% of social media-generated B2B leads originate from LinkedIn
- Premium users: ~39% of members subscribe for advanced features
Financial & Recruitment Highlights
- Revenue (FY 2024): $16–17 billion, up ~10% YoY.
- Premium subscriptions: ~174 million in 2023
- Job applications: 100 applications submitted every second; 6 hires per minute.
- Recruiter adoption: 95% of recruiters use LinkedIn regularly
Key Takeaways
- LinkedIn remains the world’s largest professional network, with strong growth and deep engagement in B2B sectors.
- Its user base skews younger and male, but still maintains broad age diversity.
- Video and long-form content deliver superior engagement and brand traction.
- It’s a powerhouse for lead generation, recruitment, and revenue via premium services.
Instagram Marketing Strategy for Better Engagement in 2025
- Make the most of your captions
- Stay consistent with fonts
- Analyze your most successful posts
- Repost Instagram content to Facebook
- Leverage hashtags. (posts in instagram with over 11 hashtags tend to get more engagement)
- Run contests and giveaways (Photo sharing contest, Comment Contest)
- Use Stories
- Ask users to “tag a friend.”
User Base & Reach
- Instagram has over 2.11 billion monthly active users globally.
- Its advertising reach covers 1.74 billion users, representing more than 21% of the world’s population aged 13+.
Demographics
- Around 70% of Instagram users are under the age of 34.
- 60% fall in the 18–34 age bracket, making it a top platform for Gen Z and millennials.
- In the U.S., over 172 million users are active, with a gender split of 55% female and 45% male.
Engagement & Usage Habits
- Users spend approximately 38 minutes per day on the platform.
- Instagram Reels account for nearly 50% of total time spent on the app.
- Reels outperform standard posts with about 22% more engagement.
- Video content receives 49% more interaction than image posts.
- Carousel posts see the highest engagement, with up to a 2.4% rate.
Influencer Trends
- Nano-influencers (1K–10K followers) make up nearly 77% of all Instagram influencers.
- Influencer Reels have an average 2.08% engagement rate, higher than carousel (1.7%) and static image posts (1.17%).
Marketing Impact
- 80% of users follow at least one business account.
- Over 200 million people visit business profiles every day.
- 130 million users engage with Instagram shopping posts each month.
- 29% of users report making purchase decisions based on Instagram content.
Key Takeaways
- Instagram remains one of the most powerful platforms for brand visibility and engagement.
- Short-form video leads user interest and conversion potential.
- Businesses thrive on Instagram with its strong shopping ecosystem and influencer marketing success.
- The platform is ideal for reaching younger audiences and building high-engagement campaigns.
YouTube Marketing Strategy for Better Engagement in 2025
- Create a Story Driven Narrative
- Create Smart Descriptions
- Craft Effective Titles
- Optimize for the Mobile App
- Use YouTube’s Video Editor Tools
- Change Your Channel Icon
- Add Custom Subscribe Button
- Use Humor in Your Videos
- Highlight Your Fans With Fan Videos
- Create a Video Landing Page
- Keep it Short and Simple
User Base & Reach
- YouTube has over 2.7 billion monthly active users globally.
- It reaches nearly 53% of all internet users and is the second most visited website worldwide, after Google.
- Over 120 countries have localized versions of YouTube, with support in 80+ languages.
Device Usage
- Mobile dominates, with more than 70% of watch time coming from smartphones and tablets.
- Smart TVs have seen a rise in engagement, with more users streaming YouTube content at home.
- YouTube is available on mobile, desktop, smart TVs, gaming consoles, and more.
Demographics
- YouTube is used by 95% of people aged 18–29, and 91% of those aged 30–49.
- The platform is popular across all age groups, including 49% of people aged 65+.
- The male-to-female ratio is fairly balanced, with a slight skew toward male users.
Engagement & Content Trends
- The average user spends around 45 minutes per day on YouTube.
- Over 500 hours of video are uploaded every minute.
- Shorts, YouTube’s short-form video format, receive over 70 billion daily views.
- Live streaming and podcasts continue to grow, especially among creators and educators.
Marketing & Creator Trends
- YouTube Ads reach over 2.5 billion users, making it one of the most powerful digital advertising platforms.
- Creators with 1M+ subscribers have doubled in the past two years.
- YouTube Shopping is gaining momentum with product tagging, live commerce, and brand storefronts.
- Brands are increasingly partnering with micro and mid-tier creators to build niche trust and engagement.
Key Takeaways
- YouTube remains the go-to platform for video content across generations and devices.
- Short-form videos, livestreams, and shopping integrations are driving new engagement.
- It’s a top choice for advertisers and creators looking for reach, ROI, and long-term brand building.
Benefits of Social Media Marketing
How can you decide which social media marketing platform will work for you?
Choosing the right social media marketing platform depends on your business goals, audience, and content style. Here’s a quick guide to help you decide:
1) Know Your Target Audience
Age, gender, location, and interests determine where your audience hangs out.
- Gen Z/young millennials? → Instagram, TikTok, YouTube
- Professionals/B2B? → LinkedIn
- Local or broad demographics? → Facebook
- Real-time updates/news? → Twitter (X)
2) Define Your Goals
- Want brand awareness? → Facebook, Instagram, YouTube
- Looking for leads or website traffic? → LinkedIn, Facebook, Google Ads
- Need sales or product demos? → Instagram, YouTube, Pinterest
- Need sales or product demos? → Instagram, YouTube, Pinterest
- Building a community? → Facebook Groups, Instagram, LinkedIn
3) Match Content to Platform
- Visual content (images, reels, stories)? → Instagram, Pinterest, TikTok
- Video content (long-form, how-to, reviews)? → YouTube, Facebook
- Thought leadership/blogs? → LinkedIn, X (Twitter)
- Live interactions/events? → Facebook Live, Instagram Live, YouTube Live
4) Assess Platform Strengths
Platform: Facebook
- Best For: Broad reach, community
- Audience Type: 25-54 yrs
- Content Format: Posts, videos, ads, groups
Platform: Instagram
- Best For: Visual branding, product ads
- Audience Type: 18–34 yrs
- Content Format: Reels, stories, carousels
Platform: LinkedIn
- Best For: B2B leads, professional reach
- Audience Type: 25–45 yrs
- Content Format: Articles, job posts, business updates
Platform: YouTube
- Best For: Education, product demos
- Audience Type: All ages
- Content Format: Long/short-form video
Platform: X (Twitter)
- Best For: Real-time updates, trending topics
- Audience Type: 25–44 yrs
- Content Format: Text, threads, news
Platform: TikTok
- Best For: Viral trends, entertainment
- Audience Type: 16–30 yrs
- Content Format: Short videos, challenges
Few Social Media Marketing Case Studies by Creative
Marketing For Medical Tourism Startup
- Website: 320% increase in organic traffic
- Lead Quality: 100+ pre-qualified patient leads via paid ads/community outreach.
- Social Engagement: Facebook: 55% increase in page engagement.
- Investors: 3 serious investor meetings secured, leading to $150K in pre‑seed funding.
- SEO Impact: Ranked top 3 for “Hep C treatment India”; over 1,000 monthly searches.
A viral Social Media Marketing for Hindi contest
Results (After 1 Month)
| Metric | Outcome |
|---|---|
| Daily New Users | 2 new registrations per day |
| Monthly Contest Entries | 800 genuine submissions |
| App Downloads | 2k+ on Android / iOS |
| Social Media Growth | |
| Facebook/Instagram | 2x increase in followers with 7.8% avg. engagement |
Frequently Asked Questions
The practice of improving social media accounts, content, and activities to boost visibility, communication, and reach on social media platforms is known as social media marketing or SMO. It entails putting strategies into place, engaging with users, and producing and disseminating content in a way that maximizes a brand’s visibility and reputation on social media.
Businesses, brands, influencers, marketers, digital agencies, and individuals who wish to use social media platforms to improve their online presence and accomplish particular marketing goals using social media marketing. It is especially pertinent for businesses looking to establish a connection with their target market, increase brand recognition, drive website traffic, produce leads, and build client loyalty.
Businesses require social media marketing for several reasons:
1. Boost Brand Visibility: Social media marketing assists businesses in reaching a wider audience on social media platforms and boosting brand visibility. Businesses may improve their online presence and draw in more followers and users by optimizing their social media profiles, posting interesting material, and utilizing pertinent hashtags and keywords.
2. Drive Traffic to Websites: By posting links to their content, goods, or services on social media platforms, businesses can use social media optimization to increase traffic to their websites or blogs. Through active user interaction, fostering likes and shares, and endorsing worthwhile content, businesses may draw in more people to their websites and boost their online presence.
3. Boost Customer Engagement: Through messages, comments, and interactions on social media platforms, social media optimization enables businesses to have direct conversations with their audience. Companies can improve audience interactions, boost brand loyalty, and boost consumer engagement by answering questions, attending to customer comments, and starting dialogues.
4. Develop Brand Authority: By publishing insightful information, offering professional opinions, and taking part in pertinent conversations on social media platforms, social media optimization helps businesses position themselves as leaders in their industry and authority in their specialized fields. Through the consistent delivery of superior content and the demonstration of industry experience, businesses may establish credibility and trust with their audience and establish themselves as industry leaders.
5. Obtain a Competitive Advantage: Businesses are fighting for customers’ attention and engagement in the highly competitive world of social media in today’s digital landscape. Through the creation of original, captivating content, the utilization of cutting-edge trends and technology, and a personal connection with their audience, social media optimization helps businesses differentiate themselves from rivals. Through maintaining a presence and relevance on social media platforms, businesses may set themselves apart from their competitors and obtain a competitive edge.