Content Management in Corporations

Content Management in Corporations

11:10 12 July in Content Management System


Content Management Brings Web Access Direct to Content Owners

In most companies, the Web Developers don’t write the content for the pages. They simply put it up in a format that is Web ready. With a content manager, the content owner can access the parts of the site that they own and publish them, often directly to the Web site or staging server.

Content Management Means Faster Updates

At my current company, many people know that I put up Web pages, so when they have a request for a change, they often call me directly. However, unless it is simply a text error or bad link, I have to forward the request on to the content owner. Then, if the content owner would like the change made, she or he will request it through our work order system. With a content management system, the content owner could make the change directly, and bypass the work order completely. And with some content management systems, the requestor could submit the request through the content management tool, and it would be sent to the content owner to approve.

Content Management Means You Don’t Need HTML

Most content managers work in a template environment. So, if you were to add a link to a new press release, you would enter in the link title, URL, and description into different fields in the content manager form. The content manager would then build the link for you. For longer text blocks, such as a full press release, many content managers are smart enough to do things like add paragraph tags, make links clickable, and put in other formatting.

Content Management Brings Accountability

Content management software can sometimes be set up with user accounts, and access rights. This means, that some pages may only be editable by specific accounts. And changes that are made to the Web site are tracked and often using change management tools, it is possible to back out of a change that was made in error.

Content Management Brings Standardization

As I said above, most content managers work on a template type system. This means that there are certain areas of Web pages that cannot be changed by the content owner

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