Mobile search is become rapidly emerging field of the digital market nowadays. As mobile search is different from the traditional desktop search, you need to understand the mobile searchers requirements. So if you don’t want to lose mobile traffic, here are some very important guidelines to consider when enhancing for mobile search:
Most of the times people prefer to search things located in neighborhood. Mobile searchers are also locally targeted likewise shorter search keyphrases. For example, If you are standing in the roadway and searching for a place to lunch, its obvious you will first search the place in locality rather than around the world.
Ongoing news in mobile search:
If your site is come in the categories where location and timing are the main elements such as latest news, sports results, weather reports and financial information and is not mobile-friendly then you are about to lose site visitors. You need to optimize your website by developing two different versions of it, one for desktop users and other one for mobile users.
User friendly site:
You can neglect mobile resources such as directories, mobile search engines and mobile portals as they are helpful to bring great mobile traffic to your site. You can submit your website to some of the major mobile resources.
If you are optimizing the site for any particular restaurant, you should submit it to all the directories in particular categories for your location are listed. So user can find it quickly. Similarly, If your site is listed with the portals, then mobile user will directly redirected to your site from the portal rather than from search engine.
Shorter pages for mobile searchers:
Pages with lengthy keyphrases are not preferable by the most of the mobile users as it leads to long pages. You can develop shorter mobile version of your website using shorter texts. As keywords plays crucial role in mobile search, you should not exclude them while optimizing the site.
Inclusion of Meta.txt:
It is compulsory to include Meta.txt file which describe the contents of your website in detail and can be easily parsable by the search engines. Search engine spiders precisely index the file which is located in the root directory. Meta.txt is similar to the robots.txt file used in the desktop search which also located in the root directory. Each field in the Meta.txt file has the syntax as <fieldname>:<value>.
Implement predictive search:
you can try predictive search for mobile searchers as it saves a lot of typing. If you use phrases which are well-known in predictive search, then it increases the chances for the keywords to be searched. You can’t always use the predictive search as predictive search keywords change very frequently.
Analyze your site on mobile devices:
You must preview your site look-and-feel on a mobile device. It is not possible for you to check your website on every individual device because of the number of devices and screen sizes, but you can view it at most on main devices. If your site is looking inaccurate on a mobile screen, visitors will not prefer to visit your site again on mobile search engines. So it is necessary for your website to be mobile-friendly.
Though mobile search is new ongoing trend, it will lead your website with huge mobile traffic in the future. With the use of AdWords Keyword Research you can easily found the keywords which are doing well in the mobile search and put your efforts and more time to optimize for it.
Contact Professional Web Designers today to make the best website for your business.