There is so much more to ecommerce web design than a basic shopping cart. This type of design is meant for those selling their products online, it enables you to create categories and subcategories, listing all your products and enabling customers to purchase directly and make a payment.
While having an attractive store is important, there are so many other important factors you must take into consideration to ensure you appeal to your audience and encourage them to make a purchase.
One of the main factors you have to take into consideration when working with your ecommerce web design team is the speed of the site. The team should constantly measure the speed as they progress through the design process, putting the site through various load and speed tests to ensure your customers can have an enjoyable shopping experience. Hundreds of companies lose customers because pages take too long to load, ensure you don’t fall into that trap.
In addition to speed, your site needs to be exceptionally easy to use. This means you have to take advantage of categories, subcategories, filters and search bars, helping your customers find the products they are looking for quickly and easily. A customer who cannot find what they are looking for is likely to head to one of your competitors to find what they need, which is the last thing you want. Make sure you have your designers create a user friendly site aimed at your target audience.
Get your designers to create a site where you can list your stock levels, you have no idea how useful this is for both you and your customers. In order to avoid disappointment, customers will immediately know when you are out of stock of a particular item, which reduces the poor service they will think you are offering when you advise them you do not have the stock. This is also a very useful tool for you, helping you manage your stock effectively and helping you with your orders.
Your ecommerce web design team should also assist you make the most of your pictures and layout. You want clean pages which help customers easily identify top products, you should also have a featured section on your front page where you can showcase new releases, drawing your audience’s attention to these products and hopefully encouraging them to purchase.
Ensure any pictures you use are the highest quality. A poor quality photograph can leave a poor impression on a customer. They expect to see crisp and clear photographs giving them an indication on what the product looks like. They also expect informative product descriptions.
When writing your product descriptions for your new ecommerce web design, ensure you don’t leave anything out. Give dimensions, operating instructions and information you would want to know if you were thinking of purchasing that particular product.
Always discuss your SEO (Search Engine Optimization) requirements with your ecommerce web design team. SEO should be incorporated in all your product descriptions and pages should link back and forth to help improve your ranking when it comes to search engine results.
Always add social media links to each page, encouraging customers to share the products you are selling. Social media can be a highly effective marketing tool if you do it right from the start. Don’t forget to ask your designers to enable customers to leave reviews on the products they purchase, this can help future customers make the best decision to suit them.
Another very important element to remember is include an “add to cart” or “buy now” button clearly on each product page, ensuring customers can’t miss it if they want to purchase one or more of your products.