Facebook Dominates Video Ad Spend with 25% Share
Online Video Ads to grow and make up to 25% of U.S. digital advertising for 2018. Including Instagram – Facebook will be the top social media platform with an 87% share of social media video ad spending in the U.S., On the other hand, Snapchat U.S. video revenues will grow by 19%, YouTube by 17% and Twitter by 12%
Facebook dominates online video advertising, much in the same way as it does for an overall digital ad spending. With so much money at stake in video ads, competition among video platforms is likely to be fierce over the next few years.