How Important Is Content Marketing?
Content marketing has already been existing way before the age of internet started. It has been the key to successful businesses that advertise on TV, newspapers and radio. Traditional media have carried that type of marketing as a way for various businesses to prosper by gaining massive exposure.
That type of marketing is actually not new anymore because it has been used already by many businesses via traditional media. Despite of the decreasing effectiveness of traditional media, they still have provided certain impact to grow the businesses of today. Although the internet becomes the game changer, its fundamental principles still involve the foundational knowledge implemented in traditional media which is the importance of content.
Google has changed some of its algorithms with its Penguin and Panda that makes content more important than before. Since Google is known as the leader in internet innovation, it leads the way in providing rewards to great content through traffic. The search engine giant will recognize the quality of content now and won’t recognize the weaker ones. The changes have actually provided more challenges to those who want to venture into content marketing.
The changes have provided the challenge in the form of gaining the right keywords for businesses and professionals to drive traffic to their site. Quality would be driving the keyword efforts of websites to gain online visibility. It would also create exponential growth in the number of views as the ranks of the sites go up in Google and other search engines.
The quality also provides excitement and engagement with the visitors that may lead to further traffic increase via social media. Those visitors will share the content to their network of contacts and connect back through the technique called back linking. Other sites will do the same thing and as the network grows and back linking is done by other internet users, the traffic to a site increases and the efforts in making great contents compounded.
Content is really important and knowing how to do it will really provide a higher success rate for those who want to use it in increasing his brand visibility online. Here are some ways on how to make incredible content:
- Continuously create fresh content.
- Focus on the value that can be given to prospects when creating content
- Engage the visitors with great content style.
- Utilize the editorial calendar to make proper topic scheduling
- Observe the visitor response to the content
- The content must align with the business goals
Although the list above shows the important ingredients in creating amazing content, proper mindset still goes beyond the scope of those principles. Mindset provides the motivation to go on and publish great content. Using the internet always involve publishing which means businesses may be considered as media companies that promote their unique stories to the market.
Another truth about content online is that the activity is not time-limited in the sense that it should be done continuously. It’s still important to set deadlines but creating contents must not stop or else online business visibility will stop too.