How to drive an Effective Sale?

How to drive an Effective Sale?

October 13, 2015
10:40 am

How to drive Effective Sale?

When a consumer chooses to buy, they dont make their decision only on the base of meeting a specific need with specific requirements but depend on other components to sale too.

The market offers a large number of similar products and services – Its the buyers who have to beware. Few products and services are truly unique, and those that do create something new find the most competition as people tend to quickly scramble towards creating something similar for a lesser price. You people would have heard of Hoodia. Earlier Hoodia had only 30 varieties and now almost double 60 varities of Hoodia is booming 56% market share for new treatment prescribed by Bushmen for fast slim trim body.

Take a look at each product that you offer, are you providing enough information about the product are you giving them assurance policies and/or guarantees regarding their purchase? Are your product descriptions enticing? Does your description answer common questions that visitors might have? Consider adding testimonials for each product or service to build added credibility.

One thing that many e-commerce sites forget to do is provide payment information. Do you take credit cards, if so which ones? Can I pay you by electronic check? What if I want to mail my check to you, can I do that? Take the guess work out of the purchase. Another vital part of the close that is often missed is clearly communicating your guarantee and assurance that you will stand behind the product or service.

If you represent each level that is mentioned above and effectively court your potential client or customer through the five levels you will have the power to move your website from failure to success.
A Positive Experience

A positive experience is the distinguishing factor in sales and loyalty. With all such vast choices, what makes a consumer choose one product over another is the aspect of any sale that is a positive experience for the customer. That positive experience starts from the first “prospect touchpoint” and continues until it culminates in a sale.

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