If your daycare website is not bringing you any business, it is probably time to optimize it to get noticed by potential customers. Website is basically a platform where businesses can represent themselves and showcase what products and services they offer.
With fierce competition in daycare business, every company is striving to stand out or rather stand at a top position among the pool of businesses to get maximum exposure.
SEO Experts offer websites a chance to promote their businesses online and get maximum exposure by optimizing it to make it appear at the top of the search results. Attaining a higher rank in search results would result in businesses to get more traffic to the website.
Why does Daycare in the USA need SEO?
More than 70% of women in the USA are employed mothers, so it is kind of obvious that they rely on services like daycare or nanny to look after their kids. There is a pool of daycare centres in America, for them to stand out, they need to promote themselves effectively.
Of course, a door-to-door campaign would give you recognition. But this recognition won’t be long-lasting. Having SEO Expert would surely help daycare businesses in the USA to leave a prominent mark on their potential customers and grab their attention which would thereby increase the visibility of the business.
How to use SEO for your benefit?
1) Research
Research! Research! Research!!!
Research your website as well as your competitor’s website, get an idea of what you want to post on your website, what you want them to know, formulate a rough idea of the content. While doing so note the keywords that you want to optimize your website.
2) Optimization
a. Keyword Optimization:
Based on the research and analysis, you need to select the best and suitable keywords. It is very important to select the best and most effective keyword for a website.
An example of an optimized keyword for day centre would be like “City + daycare” or “State + City + daycare” etc.
b. Page Optimization
Optimizing your website with On-Page optimization elements like internal structure, design, layout, content, etc. To ensure your website would rank well in search engines.
To increase or direct the traffic from external f Off-Page optimization factors like backlinks, social promotion, domain authority, etc.
For example, to optimize your business on Google My Business, you need to fill various data like Verification of your business online, Company’s NAP (Name, Address with zip code, Phone Number), relevant categories, description, images, etc.
3) Link building and citation
Link building and citation are the most important part of SEO, it helps in increasing the traffic and visibility of the website, which in turns helps to increase the position of the website in search results.
1.Citation: Listing your business details like NAP on various platforms like Facebook, LinkedIn, etc.
2.Links: Having inbound links from credible websites. Building relation with complimentary services. For a daycare, it would be entities like kindergarten, pre-school, etc.
4) Feedback
Feedbacks are important for any business to bloom. Feedbacks or reviews help search engines like google to determine that you are a legitimate business. They also help in the ranking of the page. Positive feedback improves click-through rates and boosts landing page conversions.
5) Progress Report
Track your progress report on regular intervals, check the ranking of your page, analyse where you could optimize your page to gain traffic. Check the conversion rate of your customers.
Tracking your progress helps us to keep improving with each update in technology.
Benefits of having an SEO Expert for your daycare business
a) Improves Visibility
SEO Experts know their way around the search engine, that is why they formulate a strategy that would attract the maximum traffic, thereby providing maximum visibility to a website.
Different factors like relevant keywords, unique content on each page, websites design and infrastructure affect the visibility of your website.
Online Business Citation (Company’s NAP) on different websites like Google, Yahoo, Bing, etc are helpful to build an online presence.
b) Builds Trust & Credibility
The goal of any website is to be recognized by the services they offer. It is important for your potential customers to understand you are a reliable service provider.
It’s not a secret that people always look for reviews if you could get your customers to publish an honest review on your website it would be quite helpful to the potential customers.
SEO Experts optimize the website with different pages that would help anyone determine the credibility of your daycare business. To gain the confidence and trust of the user, the website needs to publish relevant and unique content on “About_Us” page and should provide relevant contact details.
SEO Experts also embed your website in google maps with contact details, customers can use this to check the authenticity of the daycare centre by paying them a visit.
c) User-Friendly Experience
Having a better ranking and visibility for the website is what everyone is running behind, but few realize the importance of user experience.
Consumers know what they want and if they can’t find what they are looking for, the time spent on the page will be less, thereby reducing the credibility of the website.
SEO Expert focuses on building a website that is readily accessible, eye-pleasing and useful to the customer.
Accessible: How readily accessible are the modules of the site are?
Eye-Pleasing: How the layout of the site is?
Useful: How useful is the content on the site?
Positive user experience on the site aids in brand building.
d) Increased Traffic
More than 65% of web searches are from mobile devices out of that 42 % are location-based searches. SEO Expert helps to increase traffic with the use of relevant keywords.
For example, for a daycare facility it could be “City + daycare” or “Daycare + city + state” many such optimized keywords help to increase traffic.
SEO Experts increase the website traffic by optimizing the website and its content by including citation and quality backlinks.
e) Long term returns
Unlike door-to-door campaigns like distributing pamphlet websites that remain on the search engine to be readily accessible to the users whereas a pamphlet once lost by the customer then there is no way for them to know about your services.
SEO Experts help the businesses to gain an audience by formulating a strategy whose impact will last for several years. They keep on updating the site with new ongoing trends to ensure your lead in the business.
Investing in SEO is a smart choice for any business as it makes your business a worthy competitor in the industry.
f) Bypass Competition
Let’s consider an example of two websites in the same sector, website1 is SEO optimized and website2 is not SEO optimized. Which one of them is likely to attract more customers?
The answer is as obvious as it could ever be: website1 will attract more customers as it is SEO optimized. Investing in SEO is a smart choice, which is going to be beneficial for business in the long run.