Many brands have been marketing online since 20 years. But still when you tell them how they can increase their SEO rankings and improve their search engine marketing performance, they stand with keen eyes. The reason for such interest in this platform is Google, a No....
An e-book published by Google shares some insights based on scientific A/B testing on improving E-commerce sales. The playbook is freely available online. UX Tips For Retail E-commerce Stores Online E-commerce stores for retail businesses address six areas for improvement - Homepage /Landing Pages Website Menu &...
4 most common reasons why startups companies couldn't succeed online - Targeting multiple online marketing platforms together Spending time in unimportant tasks Choosing wrong online marketing channels for their target demographic. Lack of capital to advertise themselves through paid marketing campaigns. What ought to be done to...
Recently it’s been discovered by WordPress developers that there are seven issues that allow hackers to obtain access to a WordPress website. Authenticated File DeleteAuthenticated Post Type BypassPHP Object Injection via Meta DataAuthenticated Cross-Site Scripting (XSS)Cross-Site Scripting (XSS) that could affect pluginsUser Activation Screen Search Engine...
Google’s has expanded its search result for question and answer pages for all websites, which previously was limited to a select number of websites only. Tip No 1: Increase your website traffic by marking up Q&A content with the appropriate structured data on your website. Just don’t...
Social media platforms have been a blessing to marketers and sales teams who use content to promote or engage prospects. Gaining significant traction on social can drastically increase your company’s web traffic, and expose you to readers who would otherwise have never found your company. And...
Top Tips to Help the Design of a Website Stand Out A website is the storefront of your business. In short, it is the first thing your customers will see when they search for your online presence on the leading search engines. Therefore, it becomes extremely...
Impact of social media to small businesses in India today Small business owners in India think that using social media is only for big brands. This is not the case because a small business benefits more if they use these tools. For any small business in...
Statistics: It is very important to pay keen attention to the statistics of your website, as you can analyze useful information such as number of visitors on website, navigation patterns and entry/exit rates. Google analytics, rank checker and index tool are some of the useful...
Search engine marketing vs. traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested...